Toluna will host a Webinar, titled “Brand Positioning Studies Just Got Smarter,” on July 23 at 12:00 p.m. CDT. For more information or to register, visit
According to the Web site:
How Market Research is delivered continues to evolve with new technology, allowing brands to gain insight faster, more cost effectively and sometimes with even better methods. What once took months and extensive budget to understand a brand’s position in the marketplace, can now be done in a matter of days and at significant cost savings. Clients can learn their brand’s position almost immediately, and at little cost through automated tools that look at a brand’s key competitors and key product attributes to determine stated and derived importance and how that stacks up against key competitors.
Join us to learn how you can revolutionize the way you conduct market research by hearing a case study presentation that details one brand’s quest for a better understanding of
The most important attributes of your product based on what people say -“Stated Importance”
The most important attributes of your product based on what people perceive -“Derived Importance”
How brands stack up against key competitors on these attributes
What’s more, these types of questions can be answered best by key constituents, or branded community panels. We’ll provide you with a case study presentation that outlines this innovative approach, and what it can mean for the future of community-based research.
Peter Shafer, Vice President, Enterprise Solutions, Toluna
Peter Shafer joined Toluna as Senior Vice President, Enterprise Solutions in April 2011. Most recently, Peter served as CEO of KRC Research. In this role he was responsible for KRC’s strategic plan and business operations, specifically focused on new business development, research innovation, talent acquisition and client management. Shafer comes to Toluna with more than 20 years of industry experience having held marketing and sales leadership positions at the Gallup Organization, and Harris Interactive. Peter spent 12 years in various senior public affairs positions with several DC-based organizations. He is the author of two books relating to public affairs measurement and has written numerous articles published in a variety of journals, periodicals and major newspapers. Peter has a BA in Political Science from Washington College and currently serves on the Washington College Alumni Council as head of the Strategic Planning Committee. In addition, he has a Masters in Marketing from the University of Maryland.