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The Qualitative Research Consultants Association will host a Webcast, themed "Hybrid Quant-Qual Methodologies" on Sept. 11 at 12:00 pm EDT with Jane Goldwasser of New Directions Consulting as presenter.
To register, visit www.qrca.org.
According to the QRCA:
For marketing research to have a consistent positive impact on a company’s ROI, it must be used to reduce the company’s decision risk. What information will do this? That depends on the unknowns. Simple answers can often be obtained easily and cost effectively via surveys. Complex questions usually demand qualitative investigations. But the best research often combines both of these approaches to come up with the best solution.
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