The Society of Sensory Professionals will hold a workshop, themed "Navigating Sensory Claims for Advertising," on September 17 at the Hilton El Conquistador in Tucson, Ariz.
Further information and registration can be found at: http://www.sensorysociety.org/meetings/2014Conference/program/Pages/AdClaimsWorkshop.aspx
According to the Society,
Compelling and aggressive advertising claims are under increasing scrutiny by competitors, network and social media, government review boards, and consumer organizations. If you are a player in crafting, substantiating, communicating, reviewing, defending, or challenging sensory product claims for advertising, this event is for you. The Society of Sensory Professionals (SSP) is joining with the ASTM International Committee E-18 on Sensory Evaluation to present this comprehensive workshop on ad claims.
Thought-provoking topics include:
How the NAD regulate sensory claims
What gets accepted and/or rejected .How you can protect your company
How you can challenge others
Global trends in sensory claims
The role of ASTM E18 Standards.