ESOMAR will hold a conference focused on automotive research on May 23-24 at the Autostadt in Wolfsburg, Germany. For more information visit www.esomar.org/events-and-awards/events/global-and-regional/automotive-forum-2013/150_automotive-forum-2013.overview.php.
According to ESOMAR:
The automotive industry is evolving faster than ever before. With increasing competition, media fragmentation and snowballing pressure to develop greener vehicles and new mobility solutions, traditional research will need to merge new and innovative approaches to address the rising demands from this ever-changing sector.
This newly launched forum will explore how to renew research methodologies and technologies to provide viable solutions for rejuvenating an industry, which has been stagnating for the last decade.
People, cars and what moves them … Join ESOMAR on a journey through mobility at the Autostadt. Wolfsburg. This is not just an event, it’s an experience!