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BURKE WRITING AND PRESENTING ACTIONABLE MARKET RESEARCH REPORTS SEMINAR

When

December 4-6, 2013

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Where

Cincinnati

Organization

Burke Institute
http://www.burkeinstitute.com

Description

Burke Institute will hold a seminar focused on writing and presenting actionable market research presentations on December 4-6 in Cincinnati. For more information visit www.burkeinstitute.com.

According to Burke:

In this three-day seminar, you will learn how to write and present marketing research reports that are responsive to management needs. Specifically, you will learn:

• What decision makers want from a marketing research study and how to bridge the communication gap between researchers and decision makers.

• How to analyze your audience and to organize your report to meet the varying needs of senior management, middle management and the technical staff.

• How to link research data to management decisions and information needs, and how to write an interpretive rather than a descriptive report.

• How to select words, sentences, paragraphs, language, format and graphics to convey the message quickly to decision makers.

• How to avoid/correct numerous specific flaws commonly found in marketing research reports.

• How to present your research findings succinctly to decision makers so they will listen and act upon your recommendations.