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March 15-17, 2015
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The Gaylord National Hotel, National Harbor in Maryland

The Pharmaceutical Marketing Research Group will hold an event, themed "PMRG's 2015 Healthcare Marketing Researchers Connect," formerly its annual national conference, on March 15-17 at the Gaylord National Hotel, National Harbor in Maryland.

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According to PMRG:

PMRG’s 2015 Healthcare Marketing Researchers Connect (formerly named the PMRG Annual National Conference) is focused on leveraging new, strategic insights, in order to optimize the impact of business decision making. At our 2014 ANC, we discussed the evolution of the role of marketing researchers into strategic leaders. We now look to further enhance our roles by utilizing new data technologies and methodologies that can provide the deep insights needed for making key business decisions in a time and budget constrained environment. We must evolve our practices to meet the information needs for the changing healthcare environment. These information resources will fuel key strategic business decisions that optimize brand performance in the pharma, biotech, medical device, diagnostics, and allied health areas.

The dynamic healthcare environment and the rapidly growing information age of big and thick data has required marketing researchers to use both “deep” and “broad” information to fuel business decision making. The good news is that, fundamentally, we as marketing researchers have always been astute at piecing together insights from various sources to discover the business implications of these insights. More impactful insights will enable market researchers to increase their value to their organizations and end clients.

We will provide attendees with a better understanding of how changes to the healthcare landscape affect framing and prioritization of key business issues, how to best address key business questions from a methodological standpoint, how to utilize new data technologies, and how to synthesize and leverage insights within a broader business model and context. As appropriate, cross-sector examples will be used to help illuminate the ways in which other industries have met challenges similar to those now confronting the healthcare industry.

As the premier healthcare marketing research community, PMRG will offer the 2015 Connect attendees an opportunity to discuss the larger, strategic issues affecting our industry, while also providing tangible tools and techniques that provide value back to the company sponsoring the attendees.

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