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The Pharmaceutical Marketing Research Group will hold its eighth annual meeting of The PMRG Institute, themed "Healthcare Marketing Research – a 360 View," on October 19-21 at the Hyatt Regency in New Brunswick, N.J. For more information visit www.pmrg.org.
According to PMRG:
The speed at which the US healthcare landscape is changing has accelerated. The impact can be seen and felt across the four largest stakeholders in the US Healthcare system – payers, physicians or providers, patients and manufacturers. As the US healthcare system restructures, marketing researchers will provide answers to critical business questions. Researchers who adopt a 360 degree view of the rapidly changing landscape will deliver the most actionable data and provide greatest value to their stakeholders.
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