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BURKE APPLICATIONS OF MARKETING RESEARCH SEMINAR

When
April 18-19, 2012
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Where
San Francisco
Organization
Description

Burke Institute will hold a seminar focused on applications of marketing research on April 18-19 in San Francisco. For more information visit www.burkeinstitute.com.

According to Burke:

The focus of this two-day seminar is on the application of various marketing research methods to specific decision areas. You will learn how to design marketing research studies to:

  • Understand your customers, your products/services and your competitive environment.

  • Segment your markets and position your products/services in the target markets.

  • Generate new product ideas, test concepts and products, measure market performance and track changes.

  • Decide what to advertise, where to advertise and how to evaluate your message.

  • Evaluate alternative pricing strategies and assess demand for current and new products.

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