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BURKE APPLICATIONS OF MARKETING RESEARCH SEMINAR

When

April 18-19, 2012

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Where

San Francisco

Organization

Burke Institute
http://www.burkeinstitute.com

Description

Burke Institute will hold a seminar focused on applications of marketing research on April 18-19 in San Francisco. For more information visit www.burkeinstitute.com.

According to Burke:

The focus of this two-day seminar is on the application of various marketing research methods to specific decision areas. You will learn how to design marketing research studies to:

• Understand your customers, your products/services and your competitive environment.

• Segment your markets and position your products/services in the target markets.

• Generate new product ideas, test concepts and products, measure market performance and track changes.

• Decide what to advertise, where to advertise and how to evaluate your message.

• Evaluate alternative pricing strategies and assess demand for current and new products.