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Burke Institute will hold a seminar focused on customer satifsaction and loyalty research, themed "Managing, Measuring, Analyzing and Interpreting," on October 21-23 in Chicago. For more information visit www.burkeinstitute.com.
According to Burke:
This three-day seminar deals with research methods designed to monitor customer satisfaction and to gain customer loyalty as well as the quantitative tools used to analyze data obtained from customer satisfaction and loyalty surveys and how to draw managerially meaningful interpretations of the output. You will learn:
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