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BURKE DATA ANALYSIS FOR MARKETING RESEARCH SEMINAR

When
October 7-8, 2013
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Where
Los Angeles
Organization
Description

Burke Institute will hold a seminar focused on data analysis for marketing research on October 7-8 in Los Angeles. For more information visit www.burkeinstitute.com.

According to Burke:

In this two-day introductory data analysis seminar, designed to help you translate marketing research data into decision making information, you will learn:

  • How to prepare, tabulate and summarize marketing research data.

  • How to read tables, decide on the direction of percentaging, apply proper weighting procedures and avoid the common pitfalls in interpreting tables.

  • What various summary statistics such as median, standard deviation, and standard error mean and how to use them.

  • What other analytical procedures are available to the researcher to translate data into actionable information.

  • How to develop an analysis plan to link research data to specific marketing questions.

  • How to explain results from marketing research studies to decision makers.

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