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BURKE PRACTICAL CONJOINT ANALYSIS AND DISCRETE CHOICE MODELING SEMINAR

When
September 23-25, 2014
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Where
San Francisco
Organization
Description

Burke Institute will hold a seminar focused on practical conjoint analysis and discrete choice modeling on September 23-25 in San Francisco. For more information visit www.burkeinstitute.com.

According to Burke:

This three-day comprehensive seminar is designed to help marketing research practitioners obtain a complete understanding of conjoint analysis and discrete choice modeling, starting with the design process through utility estimation to translating results into actionable information. You will learn:

  • What conjoint analysis and discrete choice modeling do, how to use them, when to use them and what are their marketing applications.

  • How to select attributes and levels; how to determine the most appropriate type of analysis: adaptive, full profile, or choice based conjoint; how to collect data; and the number of profiles each respondent should evaluate.

  • What are utilities, how they are estimated, and how to use them in further analysis.

  • How to design an effective conjoint analysis study using ACA and CBC from Sawtooth Software.

  • How to interpret simulation results and translate them into actionable information.

  • Latest developments in individual level discrete choice analysis techniques such as Hierarchical Bayes, Latent Class or Mixture Modeling.

  • Alternate techniques for pricing research.

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