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BURKE TOOLS AND TECHNIQUES OF DATA ANALYSIS SEMINAR

When
August 6-9, 2013
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Where
Cincinnati
Organization
Description

Burke Institute will hold a seminar focused on tools and techniques of data analysis on August 6-9 in Cincinnati. For more information visit www.burkeinstitute.com.

According to Burke:

This intensive four-day seminar uses a step by step procedure composed of several decision flow charts to help you select and implement the correct statistical techniques for your problems. Specifically, you will learn:

  • How to develop an analysis plan for a study by linking management decisions and information needs to the available data.

  • How to choose the best univariate, bivariate or multivariate statistical techniques to analyze data from virtually any marketing research study.

  • How to summarize marketing research data and translate it into decision making information.

  • What statistical significance tests do, how to choose the right one, how to interpret typical computer output and how to relate the results to the marketing questions.

  • How to compute sample size.

  • How to select the best procedure for determining associations among marketing variables and how to interpret and use correlation coefficients.

  • What multivariate techniques do and when to use such techniques as Regression, Discriminant, Factor & Cluster analysis, M.D.S. and Conjoint analysis.

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