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BURKE WRITING & PRESENTING MARKETING RESEARCH REPORTS: INSIGHTS, STORYTELLING, DATA VISUALIZATION SEMINAR

When
July 28-30, 2015
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Where
Los Angeles
Organization
Description

Burke Institute will hold a seminar focused on writing and presenting actionable market research presentations on July 28-30 in Los Angeles. For more information visit www.burkeinstitute.com.

According to Burke:

In this three-day seminar, you will learn how to write and present marketing research reports that are responsive to management needs. Specifically, you will learn:

  • What decision makers want from a marketing research study and how to bridge the communication gap between researchers and decision makers.
  • How to analyze your audience and to organize your report to meet the varying needs of senior management, middle management and the technical staff.
  • How to link research data to management decisions and information needs, and how to write an interpretive rather than a descriptive report.
  • How to select words, sentences, paragraphs, language, format and graphics to convey the message quickly to decision makers.
  • How to avoid/correct numerous specific flaws commonly found in marketing research reports.
  • How to present your research findings succinctly to decision makers so they will listen and act upon your recommendations.

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