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Burke Institute will hold a seminar on new product research, themed "Laying The Foundation For New Product Success," on October 24-25 in Chicago. For more information visit www.burkeinstitute.com.
According to Burke:
In this two-day seminar, you will learn how to design and implement marketing research studies to guide the new product development process. Specifically, you will learn customized, standardized and proprietary research methods used by professionals to:
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