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The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 9-12 at the Renaissance Blackstone Hotel in Chicago. For more information visit www.marketingpower.org.
According to AMA:
The ART Forum is a unique conference that provides an opportunity for both academics and practitioners to exchange new ideas and innovative approaches in marketing research. Since its inception in 1990, the conference has focused on the use of sophisticated methodologies and quantitative techniques in support of strategic and tactical marketing decisions. Experienced research practitioners who use advanced methods in their jobs comprise the largest segment of conference attendees.
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