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June 22-25, 2014
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The Eldorado Hotel in Santa Fe, N.M.
AMA - American Marketing Association

The American Marketing Association will hold its annual advanced research techniques (ART) forum on June 22-25 at the Eldorado Hotel in Santa Fe, N.M. For more information visit

According to AMA:

Join us for the 25th Advanced Research Techniques (ART) Forum which will bring together research practitioners and academics to find solutions to marketing problems through free exchange of ideas and methodologies. The ART Forum is about science – discovering what works, and about sharing – coming away from the conference with a working algorithm, a deeper appreciation of what models can/cannot do and colleagues who share the same interests and problems.

This year's topic areas include market segmentation, choice and conjoint, social networks and marketing, text analysis and unstructured data, marketing mix, visualization and big data. A balance of presentations and posters, by practitioners and academics, ​provide opportunities to interact with the presenters and the chance to network.


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