Research Innovation and ROI Inc. will hold a 90-minute remote training session, themed Demonstrating and Increasing Research ROI,' on July 24 at 11:30 a.m. CDT. Cost to attend is $199 (or $499 for all four sessions). Attendees will earn PRC credit hours. For more information visit http://riroi.eventbrite.com.
Demonstrating return on investment is critical to influence senior executives, defend budgets and staff and maximize personal and professional success. But according to a study done by Research Innovation and ROI and Quirk's, less than one-third of departments attempt to quantify the financial value of research to their respective organizations.
During this 90-minute training Webinar attendees will learn:
Guidelines for implementing an information tracking system among key stakeholders that will later enable ROI demonstration
Financial concepts critical to ROI
An overview of nine different methods to demonstrate ROI
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Revenue increases
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Marketing cost reduction/avoidance
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Opportunity identification/threat avoidance
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Risk mitigation
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Marketing campaign analysis
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Sales promotion
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Usability testing
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Estimated time saved/reduction in labor costs
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Research portfolio method/departmental ROI
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A framework for increasing return on investment at each stage of the research process
If you are one of the first five departments to register in response to this e-mail, you will also receive the “Demonstrating ROI Guidebook,” a 19-page Word document detailing specific strategies for quantifying the financial value of research.
Cost to attend is $499 per Department
Attendees will also receive:
- a recording of the session and Q&A period (you will receive automatically with registration if for any reason unable to attend)
- a certificate of completion from Quirk's and RI & ROI
- a one-hour private consultation with Brett Hagins on implementing the strategies discussed
- credit (1.5 hours) toward Professional Researcher Certification or renewal
About the presenter
Brett Hagins has conducted multiple paid training sessions for Quirk's with participants satisfaction ratings of over 90 percent. He has conducted training sessions for Microsoft, Thompson Reuters, HBO and ING Direct.
Hagins has substantial client-side research experience with organizations such as Blockbuster, EDS (now Hewlett Packard) and Texas Instruments. He is a frequent contributor to Quirk's and a consultant to multiple corporate research departments.
