The Belgian Association for Quantitative and Qualitative Marketing Research will hold its annual conference, themed "Unexpected," on December 12 at the Marriott Hotel in Ghent, Belgium. For more information visit www.baqmar.eu/conferences/unexpected.
According to BAQMaR:
Unexpected speakers, unexpected business challenges, unexpected methodologies, unexpected applications and unexpected results. This year’s BAQMaR conference will surprise you - but you can still expect your annual shot of end-of-year inspiration.
The consumer and data-driven marketing industry is in full transformation. Empowered consumers, new possibilities and new entrants in the market with unexpected methodologies are recreating the rules of the research and analytics game, at a speed never seen before.
Learn from top academics, senior executives from multi-national companies and global frontrunners at the agency side how they deal with this transformation and how they get the unexpected done.