The American Marketing Association will hold a conference, themed "Analytics with Purpose: Behavioral Insight to Advantage," on March 2-4 at the Hotel del Coronado in Coronado, Calif. Register by February 2 for an early-bird discount. For more information visit www.marketingpower.com/Calendar/Pages/analytics-with-purpose-II.aspx.
According to the AMA:
Get ready to change the way you approach analytics and big data!
The way we compile, assess and act on data is evolving all the time and marketers and researchers must adapt to it.
Marketing analytics is more than a numbers game: People are driving the big data that we’re analyzing and people are making decisions based on it. Analytics with Purpose will discuss not only big data, analytics and where it’s going, but more importantly, to reveal how leading practitioners are making big data actionable by uncovering behavioral insights that lead to business advantage.