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April 28-30, 2015
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IQPC - International Quality and Productivity Center

The International Quality and Productivity Center will hold an event, titled "Customer Experience Transformation: Gambling," on April 28-30 in London.

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According to IQPC:

Over the past decade, the global betting and gambling industry has experienced an unprecedented transformation. While recent years have experienced a general contraction in customers’ discretionary spend, developments across the online market have led to the growth in new customer segments. The landscape has transformed by the emergence and growth of digital companies with unrivaled online capabilities and attractive brands to engage the customer base.

In today's market, what are you doing to entice customers to increase customer lifetime value and sustain revenue generation?

As competition intensifies, gambling companies realise the importance of the customer experience as a strategic weapon to maximise market share. The added challenge is that technology itself is increasing in complexity in addition to the technological know-how of today’s gambling customer.

This high level conference will look at key strategic and operational initiatives that will enable betting and gambling companies to achieve innovation, maximise customer engagement, ensure brand prominence and drive profitability through customer experience.

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