Incentive strategies for financial professionals
Wednesday December 15, 2010 by Nicholas A. Knoll
I'd be interested to hear what sort of incentive strategies have succeeded and/or failed for recruitment of both retail financial advisors and institutional investors.
We have traditionally used cash equivalents and, less frequently, small client-branded gifts. FINRA has several mandates dictating reseach compensation for blind and non-blind studies alike.
While the mention of the honorarium in the subject line has proven to be a catalyst, it's been a rather inconsistent, study-by-study learning as to what initiates response & interest in participation while aiming to avoid the conditioning of providing a $500 incentive for an hour-long interview.
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