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How to Determine SEC in BRIC countries?

Does anyone know where to find information on the accepted method to screen for different SEC classes in Brazil, Russia, India and China? I've gotten a multitude of different answers, most of them involve very intricate question schemes that seem long and unproductive. For example, in Brazil we were advised that it is done based on an allocated point system around whether people owned certain possessions (car, TV, etc).

It doesn't seem like income itself will be enough because in countries like India and China, it must be relevant to understand not just income but how many are living in the HH off that income.

Any insight or resources are appreciated.

How to Determine SEC in BRIC countries


Individual level SES/SEC is an issue in these countries, not just because of N of people in these households, but because economics mean "formal" incomes don't necessarily represent real wealth. Tax avoidence is huge, many people have secondary grey market incomes, savings rates are high so people can be cash rich, but income low and many (particularly young people) live at home quite late and pay little, so have big disposable incomes even on small pay packets. Morever social class is at least partly about influence and future prospects, and in developing markets you peopel of obvious "high status" who seemingly have modest salaries. Hence the elaborate SES systems - many of these are over the top however, and it is often sufficient to ask household income and get education and look a these seperately.

Determine SEC in India

In india I think The SEC Classification is the classification of Indian consumers on the basis of parameters. Traditionally the two parameters used to categorize consumers were: Occupation and Education of the chief wage earner (Head) of the households.The SEC classification,created in 1988, was ratified by Market Research Society of India (MRSI), is used by most media researchers and brand managers to understand the Indian consuming class.Originally developed by IMRB International as a way of understanding market segments, and consumer behavior it was standardized and adopted by the Market Research Society of India in the mid-1980s as a measure of socio-economic class and is now commonly used as a market segmentation tool in India.
In the older version,the SEC Classification consists of two grids-

The Urban SEC Grid, which uses Education levels and Occupational criteria of the Chief Wage Earner (CWE) of a household as measures to determine socio-economic classification, and segments urban India into 7 groups (A1 to E2) and
The Rural SEC Grid, which uses Education and Type of House (pucca, semi-pucca, and katcha) as measures of socio-economic class, and segments rural India into 4 groups (R1,R2,R3,R4)