How to Determine SEC in BRIC countries?
Friday March 20, 2009 by Barbara Katz
Does anyone know where to find information on the accepted method to screen for different SEC classes in Brazil, Russia, India and China? I've gotten a multitude of different answers, most of them involve very intricate question schemes that seem long and unproductive. For example, in Brazil we were advised that it is done based on an allocated point system around whether people owned certain possessions (car, TV, etc).
It doesn't seem like income itself will be enough because in countries like India and China, it must be relevant to understand not just income but how many are living in the HH off that income.
Any insight or resources are appreciated.
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How to Determine SEC in BRIC countries
Monday October 26, 2009 by Alastair Gordon
This is a reply to: How to Determine SEC in BRIC countries?
Individual level SES/SEC is an issue in these countries, not just because of N of people in these households, but because economics mean "formal" incomes don't necessarily represent real wealth. Tax avoidence is huge, many people have secondary grey market incomes, savings rates are high so people can be cash rich, but income low and many (particularly young people) live at home quite late and pay little, so have big disposable incomes even on small pay packets. Morever social class is at least partly about influence and future prospects, and in developing markets you peopel of obvious "high status" who seemingly have modest salaries. Hence the elaborate SES systems - many of these are over the top however, and it is often sufficient to ask household income and get education and look a these seperately.
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