How to run a focus group with traders from a town?

Thursday January 13, 2011 by Aisling Roche

I have to run four focus groups with traders from a medium sized town, suffering as a result of the downturn in the economy and the fact that a large multiple retailer has set up outside the town. The objectives of the groups is to gain insights into potential solutions, ideas and questions which can then be used to construct a customer survey which will be carried out in the town.

Any suggestions on how I might structure the one hour long sessions, short of saying tell me all your ideas??

Aisling

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