Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

All Forums > Business-To-Business Research

Effect of testimonials on purchasing?

Friday May 7, 2010 by Paul Gurwitz

Does anybody know of research on the effect of testimonials in advertising on business-to-business purchasing?

Thanks
Paul Gurwitz
RENAISSANCE RESEARCH & CONSULTING

» Post to this Topic