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How does one analyze subconscious decision making?

I read an interview with Professor Zaltman from Harvard. He says that 95% of our mental processing occurs in the subconscious. Does anyone know about a tool in market research that reaches into the subconscious?

Decision Making

I understand your problem. Actually As our life becomes more dynamic and less structured, intuition gains more and more recognition as an essential decision making tool.. I think you may contact Stratistics Market Research consulting services. They provide good guidance on Market Research.For More Details :