Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

All Forums > Internet Research

Marketing research industry statistics


I am doing some research on the marketing research industry. Can anyone provide any pointers on where I can get specific data on:
1. Size of the industry in the US and the UK (total expenditure on marketing research)
2. The proportion of spend on research done in-house, versus that which is outsourced

Thank you,

Research industry statistics

There really are not a whole lot of industry statistics.

I reccomend the following published by the AMA.

Honomichl Top 50 (PDF)

Honomichl Global 25

Also, I believe ESOMAR has some information at

Market research report

If you are looking for data on marketing research you can visit our website