Packaging Shelf Test Methodology
Sunday July 19, 2009 by Ahmed Sherbiny
Our company has recently developed a "piece of art" package for one of its products (we are working in the edible oils category), this package was test using a qualitative group as usual, and the results were excelltn.
When we started supplying the product with this new package, its performance on shelf was really lousy, it lost its beuaty & uniqness on the shelf.
I'd like us to share what we have regarding testing packages ON SHELF
» Post to this Topic