Packaging Shelf Test Methodology

Sunday July 19, 2009 by Ahmed Sherbiny

Our company has recently developed a "piece of art" package for one of its products (we are working in the edible oils category), this package was test using a qualitative group as usual, and the results were excelltn.

When we started supplying the product with this new package, its performance on shelf was really lousy, it lost its beuaty & uniqness on the shelf.

I'd like us to share what we have regarding testing packages ON SHELF

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