Unbalanced scales

Thursday February 28, 2013 by David N. Paddock

I am doing some volunteer work and the "organization" insists on an unbalanced scale to measure their visitor opinions. I have seen research that states an unbalanced scale is acceptable if you an a priori reason to believe none of the responses will be on one extreme or the other, which is their argument. I would like to use a balanced scale with this organization. Any opinions?

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