Telephone Facilities

Sunday September 16, 2007 by Marc Gatliff
This is a reply to: Automatic Dialers????

In general most research companies outsource their telephone interviewing. Telephone interviewing facilities may use automatic dialers or predictive dialing software but it isn't something a researcher without their own telephone fafcility would own. I believe that the majority of studies conducted by telephone are to a more targeted audience.

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Most outsource

Wednesday December 19, 2007 by Kathy M. Campbell
This is a reply to: Automatic Dialers????

I agree that most market research companies outsource their telephone interviewing. The phone bank will have the equipment necessary and will be able to advise you about their capabilities.

KMC

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Automatic Dialers

Thursday February 14, 2008 by Phil L. Hupfer
This is a reply to: Most outsource

The really good research companies will have their own in-house phone banks and not have to outsource this function.

An automatic dialer also helps keep costs in line with what the bid is and "pushes" interviewers to work at capacity.

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Dialers and outsourcing

Friday February 15, 2008 by Lisa Deforey
This is a reply to: Automatic Dialers

Automatic dialers are great when you have a large survey and really can create huge efficiencies. On the downside, if the receiver of a phone call hears a puase when they answer, they often hang-up thinking it is a solicitation.

I don't agree that the "best" firms have their own telephone facilities. I think the "biggest" firms do.

Twenty years ago you needed your own phone facility and your own focus group room to be considered a legitimate research firm --but now most research firms outsource --and there are plenty of good facilities to choose from.

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