Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

All Forums > Agriculture Industry

Dairy Farmers

Has anyone been successful in recruiting multiple dairy farmers to come together for a mini group or focus group? How did you do it? Where (both geographical location and venue)? When (time of year and time of day)? Is anyone aware of a conference or trade show that attracts dairy farmers?



Dairy Farmers


The answers to all your questions are yes. There is a major dairy trade show coming up in Madison link to:

The location of "where" to conduct interviews with dairy farmers depends entirely on what type of dairy farmer you want to reach. Are you interested in Northeast, Midwest, Texas, California, or PNW diarymen? There are distinct differences between dairymen in each region of the country.

"When" is virtually any time of year that they are not cutting alfalfa, planting or harvesting other crops. I've conducted them at all times of the year, but it depends what geographical market you are interested in.

Good luck.

Dairy Farmers

Thank you for the insights...your feedback has been very helpful...the client's final decision has been a shift in segment focus...but should they circle back to their original request...I'll be in touch since you seem to have the ability to find the potential participants they had been seeking and may seek again!


Dairy Farmers

You know modern dairy farms are fascinating. You may benefit from calling a local Dairy and arranging a tour.

The most famous breed of Dairy cows are Holsteins (the black and white kind). This breed is chosen (and has been breed) based on their superior milk production and taste.

Milk is expressed by pumps that are attached to each udder. The gathering of milk is entirely mechanical. A human is there to attach the pumps and turn on the machine.

A cow has to be lactating to produce milk. Lactation is achieved after a cow has produced a calf. In the dairy herd, the reproductive cycle is manipulated with the objective of each cow bearing one calf a year and lactating for around 10 months.

Those are just a few examples. There is also nutrition, of the cows and the chemical analysis of the milk. Like I said, it really would benefit you to visit a farm.