IDI Pricing
Tuesday March 2, 2010 by Laura Pinsky
Can anyone give me some perspective on how much to charge for telephone IDI's? The audience is small business owners. I'm planning on a $50 incentive for a half hour conversation but I am wondering what the "going rate" is to charge a client per interview. Does this cost include recruiting/scheduling of an interview or should I factor that in as a separate cost?
Thanks for your help.
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IDI Pricing
Tuesday March 2, 2010 by William Bailey
This is a reply to: IDI Pricing
Sorry, but what is IDI
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IDIs
Tuesday March 2, 2010 by Laura Pinsky
This is a reply to: IDI Pricing
I'm sorry... I should have been clearer. IDI = In-depth interview. These would be done via telephone.
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IDI Pricing
Wednesday March 3, 2010 by William Bailey
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All depends on subject, audience, length, ...
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IDI Pricing
Wednesday March 3, 2010 by Kevin Jenne
This is a reply to: IDI Pricing
While of course it always "depends," I can tell you that I generally charge $100/interview if it's expected to be 30-45 minutes. I also charge $50 each if I have to schedule them, which has been pretty typical for B2B work I've done.
Additionally, I'll charge $2000-$2500 for the mod guide, analysis and reporting of the findings. Talking to a lot of people is one thing - figuring out what it all means is REALLY important.
Hope this helps!
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