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How do you deal with the economic crisis?

Just curiosu on how both Research Companies and Research Clients plan to deal with the crisis?

For my part as a research provider, I am going to actually spend more money promoting myself and my company. The temptation is to pull-back, but I actually see this as a long as I'm willing to settle for less profit in the short-term.

It has always seemed wrong to spend more on research when business is good...but less when it is bad. The same is true for promotion. It is when business is bad that you need both research and promotion.

What crisis? :)

In my opinion companies should actually be spending more on marketing research so that their marketing dollars can be more targeted. In difficult times you want to make sure your marketing efforts are really working.

Although we are not a marketing research company, we are of course holding the line on pricing, trying to operate leaner but at the same time we are expanding our marketing. When sales fall, it takes more to effort to make a sale.

Is market research industry recovering? -research

According to a recent online survey conducted by, more than two thirds of market research companies expect their turnover to increase in the next six months despite experiencing losses in the preceding six months. Still, 22% of the agencies expect a decrease in their turnover for the next half year.
The survey also discovered that 40% of the agencies have already lost clients and 37% claim that they haven’t lost any yet but expect to lose some in the near future as a result of the crisis. In line with that almost one third of respondents reported layoffs in the past six months.
The two most widely used cost reduction measures are less participation in conferences and marketing events and employee layoffs. In order to survive the crisis, agencies are making more effort to strengthen the relationship with their current clients, they are also trying to get new business and improve the quality of the services they provide.
Overall, the outlook is promising: almost two thirds of the respondents expect the crisis to be completely over within a year, with some predicting a recovery within the next six months.
The study is based on 132 interviews conducted among members of during the first week of May. Market research agencies from 60 countries participated in the survey.
The full report can be found here: