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How does one analyze subconscious decision making?     Nov 13 2008 by Robert Ulishney 
Testing creative with focus groups     Nov 24 2008 by Sharon Hatzel 
% of advertising campaign one should spend on research     Oct 22 2013 by Elaine Stern 
How to measure POS lift or Effectiveness?     Jan 10 2014 by Alicia Trahan 

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