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Glossary of Marketing Research Terms


The glossary has defined more than 1,600 marketing research terms. Search by term, definition or by marketing research topic.

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Search Hints

  • Don't necessarily type in full exact terms - an abbreviated version or key word will often be enough.
  • Try a variety of similar terms if you don't immediately find what you are looking for. Many research functions are called by multiple names (e.g. in-depth interview, IDI, one-on-one, diad)
  • If you're not sure what term you are looking for or want to narrow your search, try searching for terms within a specific marketing research topic.