Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms


Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Opinion poll
An inquiry into the views of the public on matters of general interest conducted by interviewing a random sample of people and then extrapolating the answers to the larger group.

Search Again