Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms

Results

Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Bradley Effect
A form of social desirability bias in which American voters tell pollsters that they are undecided or likely to vote for a black candidate but on election day vote for his/her white opponent instead. Also known as the Wilder effect.

Search Again