Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms

Results

Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Television market
The two firms which measure TV audiences, Arbitron and NPD/Nielsen, have slightly different definitions of television markets (media markets), based on sampling, etc. Arbitron's TV markets are called Areas of Dominant Influence (ADIs), while Nielsen's are Designated Market Areas, or DMAs.

Search Again