Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms


Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Market (category) evaluations
A study of market information and product category information to identify appropriate market segments for products based on market size, market share, competitive intensity, market maturity, competing products and other significant factors for each segment.

Search Again