Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms

Results

Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Music tests
A research method in which a precisely recruited group of listeners or potential listeners is assembled in a meeting room for the purpose of determining what songs to play on the radio. Also known as an Auditorium Music Test (AMT)

Search Again