Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms

Results

Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Store control tests
Research studies that evaluates complete marketing programs for new or established brands in a "live" retail setting. Different stores of the same chain, in the same market, are divided into test vs. control groups to see which is the best alternative among in-store variables such as: new products, alternative pricing, displays or other in-store promotions, shelf sets, packaging, merchandising frequency etc.

Search Again