Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This

Glossary of Marketing Research Terms

Results

Below is the term for your search. If you do not see what you are looking for, please modify your search criteria.

Audimeter
Nielsen's device for electronically recording TV viewing in sample households. Has been replaced nationally by the People Meter, but still being used in selected markets.

Search Again