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Employment Opening

Market Research and Brand Strategy Intern

Offered By:

Insight Research Group
50 Hudson St Fl 2
New York, NY 10013-3389

Job Description:

SOME QUICK QUESTIONS FOR YOU:
Are you exceptionally smart? Really, really smart—Rocket Science smart?????

Are you creative, quirky, social, and well liked?

Are you constantly analyzing people and their behavior? Do you walk around this world trying to figure out why people are doing what they are doing? Do you constantly interpret people’s motives in a way that’s different from what they themselves are communicating?

Do you want a fast paced intellectually challenging work environment, someplace very dynamic where you need to actively juggle and think and do new things all the time? Are you bored otherwise?

Maybe Insight Research Group is the place for you. If so, we’d like to talk. Here’s a little about us and what we are looking for.

ABOUT US
Insight Research Group (http://www.insightresearch.biz) is a NYC based, brand research and strategy firm specializing in conducting quantitative and qualitative research for media, technology, and retail clients. We have particular expertise in understanding the underlying psychological and social factors that impact people’s decisions. Most of the team at Insight are psychologists, sociologists, anthropologists and some MBA’s—professionals who specialize in studying and understanding what drives people and their behavior.

POSITION OVERVIEW
Insight seeks entry level individuals with social science backgrounds who demonstrate promise in research (e.g., academic and/or some work experience) to join our internship program.

The research internship program offers an opportunity to gain valuable applied qualitative and quantitative research experience. The research intern will:

• Assist in conducting qualitative and quantitative research
• Design and develop research instruments (surveys, qualitative guidelines, etc) and prepare research materials
• Communicate, coordinate, and develop relationships with qualitative research partners
• Contribute to the analysis of quantitative and qualitative data in both a team setting and independently
• Interpret the underlying psychological factors impacting people's behavior.
Be a voice in team brainstorming and an idea contributor
• Participate in the development of strategy

Job Requirements:

The ideal candidate should:

• Be enthusiastic and high energy with highly developed social skills
• Be curious about people, what drives them, and why they do what they do
• Have a background in psychology, sociology, anthropology, or marketing
• Have some knowledge of quantitative and qualitative research
• Have clear written and oral communication skills
• Be a creative, analytic thinker
• Have the desire and willingness to work as part of a team
• Be a proactive problem solver
• Be familiar with MS word and Powerpoint
• Graduate degree preferred (Ph.D); will consider grad students who have capacity for full time work

WHEN DO WE START?
This full-time internship will start immediately and extend for six months, with potential for future employment. Our goal in the internship program is to identify qualified candidates who can join the team permanently. We work downtown New York in Tribeca, in a beautiful loft space with a casual culturally relaxed, creative and intellectually stimulating work environment.
A stipend will be provided.

EXAMPLES OF SOME PROJECT TOPICS WE HAVE WORKED ON RECENTLY

• Trying to figure out if and how woman play digital games? Why do they game and how is it different from men?
• How do people use social networking sites to express their identity? What role do these sites play in people’s lives?
• How does creativity happen in the home with kids? Where do kids become creative and how can we facilitate such learning environments?

Additional Comments:

HEAR WHAT CURRENT AND FORMER INTERNS SAY ABOUT THE INTERNSHIP PROGRAM:
As an intern at Insight, I felt 100% like a full member of the team. I was never bored and I didn’t do “busy work.” I was able to contribute to each project I was on and participate in every step of the process, with my responsibilities increasing with every project. Betsy---former intern current employee
“To be an intern at insight is to work in a team with creative, solution-oriented individuals, to undertake exciting responsibilities and challenges, and to understand how people think”. James—Current intern from NYU

The creativity of the people here and the amount of respect that interns get is what I was looking for. it’s a place that empowers interns and pushes you to independence. The brands we work for are top notch and the problems we work on are all timely and interesting. Tom—Current intern from Harvard
SO WHAT DO I DO?
If this feels right, please send a resume and an email of introduction to Dr. Boaz Mourad at: mias@insightresearch.biz .

Thanks, and we look forward to hearing from you!

Contact:

Name: Mia
e-Mail Address: mias@insightresearch.biz

This posting was last updated on: January 31, 2010

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