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Brand Manager/Product Manager
Brand manager salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Brand manager/Product manager salary by:
| Advertising/Public Relations |
$63,000 |
$13,000 |
$76,000 |
| Agriculture |
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| Automotive |
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| Banking/Financial |
$80,000 |
$7,000 |
$87,000 |
| Building Materials/Products |
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| Computer Hardware/Software |
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| Construction/Housing |
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| Consulting |
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| Consumer Goods |
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| Education |
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| Entertainment |
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| Food/Beverage |
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| Government |
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| Health Care/Pharmaceuticals |
$60,000 |
$6,000 |
$66,000 |
| Hospitality (hotels, restaurants, etc.) |
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| Insurance |
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| Manufacturing |
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| Media/Publishing/Information |
$115,000 |
$0 |
$115,000 |
| Non-Profits |
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| Retail |
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| Technology/IT/Web |
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| Telecommunications |
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| Transportation |
$69,000 |
$0 |
$69,000 |
| Travel |
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| Utilities/Energy |
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| Other |
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| Average |
$77,400 |
$5,200 |
$82,600 |
| North East (CT, MA, ME, NH, RI, VT) |
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| Mid Atlantic (NJ, NY, PA) |
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| East North Central (IL, IN, MI, OH, WI) |
$64,000 |
$6,333 |
$70,333 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
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|
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| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$97,500 |
$3,500 |
$101,000 |
| East South Central (AL, KY, MS, TN) |
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| West South Central (AR, LA, OK, TX) |
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| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
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| Pacific Coast (AK, CA, HI, OR, WA) |
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| Canada |
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| Mexico/Central and South America |
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| Europe |
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| Asia |
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| Middle East |
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| Africa |
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| Australia/New Zealand |
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| Average |
$77,400 |
$5,200 |
$82,600 |
|
| $1Million US dollars |
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| $1M - $3M |
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| $3M - $6M |
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| $6M - $10M |
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| $10M - $50M |
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| $50M - $100M |
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| $100M - $300M |
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| $300M - $500M |
$115,000 |
$0 |
$115,000 |
| $500M - $1 Billion |
$80,000 |
$7,000 |
$87,000 |
| >$1 Billion US dollars |
$64,000 |
$6,333 |
$70,333 |
| Average |
$77,400 |
$5,200 |
$82,600 |
| 0 |
$92,000 |
$0 |
$92,000 |
| 1 - 2 |
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| 3 - 5 |
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| 6 - 10 |
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| 11 - 15 |
$60,000 |
$6,000 |
$66,000 |
| 16 - 25 |
$63,000 |
$13,000 |
$76,000 |
| >25 |
$80,000 |
$7,000 |
$87,000 |
| Average |
$77,400 |
$5,200 |
$82,600 |
| 1 year |
|
|
|
| 1 - 2 |
$80,000 |
$7,000 |
$87,000 |
| 3 - 5 |
$64,500 |
$3,000 |
$67,500 |
| 6 - 10 |
$63,000 |
$13,000 |
$76,000 |
| 11 - 15 |
|
|
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| 16 - 25 |
$115,000 |
$0 |
$115,000 |
| >25 |
|
|
|
| Average |
$77,400 |
$5,200 |
$82,600 |
| 0% |
|
|
|
| 15% |
$86,000 |
$6,667 |
$92,667 |
| 15% - 25% |
$64,500 |
$3,000 |
$67,500 |
| 26% - 50% |
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| 51% - 75% |
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| > 75% |
|
|
|
| Average |
$77,400 |
$5,200 |
$82,600 |
| 0 (None) |
$69,667 |
$4,333 |
$74,000 |
| 1 - 2 |
|
|
|
| 3 - 5 |
$115,000 |
$0 |
$115,000 |
| 6 - 10 |
|
|
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| > 10 |
$63,000 |
$13,000 |
$76,000 |
| Average |
$77,400 |
$5,200 |
$82,600 |
| High-school graduate |
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|
|
| College graduate |
$61,500 |
$9,500 |
$71,000 |
| Masters program graduate |
$88,000 |
$2,333 |
$90,333 |
| Ph.D. graduate |
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| Average |
$77,400 |
$5,200 |
$82,600 |
| Yes |
$88,000 |
$2,333 |
$90,333 |
| No |
$61,500 |
$9,500 |
$71,000 |
| Average |
$77,400 |
$5,200 |
$82,600 |
| Male |
$115,000 |
$0 |
$115,000 |
| Female |
$68,000 |
$6,500 |
$74,500 |
| Average |
$77,400 |
$5,200 |
$82,600 |
| 25 |
$115,000 |
$0 |
$115,000 |
| 25 - 30 |
$68,000 |
$6,500 |
$74,500 |
| 31 - 35 |
$77,400 |
$5,200 |
$82,600 |
| 36 - 45 |
$115,000 |
$0 |
$115,000 |
| 46 - 55 |
$68,000 |
$6,500 |
$74,500 |
| 56 - 65 |
$77,400 |
$5,200 |
$82,600 |
| 66+ |
$115,000 |
$0 |
$115,000 |
| Average |
$68,000 |
$6,500 |
$74,500 |
