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Market Research Jobs > Salary by Job Title > Brand Manager/Product Manager 

Brand manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Brand manager/Product manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations            
Agriculture      
Automotive 1 $60,000 $0 $0 $2,000 $62,000
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software 1 $87,000 $3,000 $0 $1,000 $91,000
Construction/Housing      
Consulting      
Consumer Goods 1 $53,000 $0 $2,000 $0 $55,000
Education 1 $85,000 $6,000 $0 $40,000 $131,000
Entertainment      
Food/Beverage 1 $100,000 $6,000 $0 $1,000 $107,000
Government      
Health Care/Pharmaceuticals 1 $54,000 $4,000 $0 $6,000 $64,000
Hospitality (hotels, restaurants, etc.)      
Insurance      
Manufacturing 2 $110,000 $0 $0 $0 $110,000
Media/Publishing/Information 1 $38,000 $3,000 $0 $1,000 $42,000
Non-Profits      
Retail      
Technology/IT/Web      
Telecommunications      
Transportation      
Travel      
Utilities/Energy      
Other      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 1 $90,000 $0 $0 $0 $90,000
Mid Atlantic (NJ, NY, PA)      
East North Central (IL, IN, MI, OH, WI) 2 $91,500 $0 $1,000 $0 $92,500
West North Central (IA, KS, MN, MO, NE, ND, SD)      
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $100,000 $6,000 $0 $1,000 $107,000
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA) 1 $60,000 $0 $0 $2,000 $62,000
Canada 1 $87,000 $3,000 $0 $1,000 $91,000
Mexico 1 $85,000 $6,000 $0 $40,000 $131,000
Central and South America 1 $54,000 $4,000 $0 $6,000 $64,000
Eastern Europe      
Western Europe 1 $38,000 $3,000 $0 $1,000 $42,000
Asia      
Middle East      
Africa      
Australia/New Zealand      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $60,000 $0 $0 $2,000 $62,000
$1M - $3M      
$3M - $6M      
$6M - $10M 3 $59,333 $2,000 $667 $667 $62,667
$10M - $50M 1 $54,000 $4,000 $0 $6,000 $64,000
$50M - $100M      
$100M - $300M 1 $90,000 $0 $0 $0 $90,000
$300M - $500M      
$500M - $1 Billion 2 $92,500 $6,000 $0 $20,500 $119,000
>$1 Billion US dollars 1 $130,000 $0 $0 $0 $130,000
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 2 $115,000 $3,000 $0 $500 $118,500
1 - 2 6 $63,667 $1,667 $333 $1,667 $67,333
3 - 5      
6 - 10 1 $85,000 $6,000 $0 $40,000 $131,000
11 - 15      
16  - 25      
>25      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $56,500 $0 $1,000 $1,000 $58,500
1 - 2      
3 - 5 2 $62,500 $3,000 $0 $1,000 $66,500
6 - 10 2 $69,500 $5,000 $0 $23,000 $97,500
11 - 15 2 $95,000 $3,000 $0 $500 $98,500
16  - 25      
>25 1 $130,000 $0 $0 $0 $130,000
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 1 $54,000 $4,000 $0 $6,000 $64,000
1 - 2 4 $62,750 $2,250 $500 $1,000 $66,500
3 - 5 3 $102,333 $1,000 $0 $333 $103,667
6 - 10 1 $85,000 $6,000 $0 $40,000 $131,000
11 - 15      
16  - 25      
>25      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $53,000 $0 $2,000 $0 $55,000
< 15% 3 $100,667 $3,000 $0 $13,667 $117,333
15% - 25% 2 $72,000 $2,000 $0 $3,000 $77,000
26% - 50% 3 $66,000 $3,000 $0 $1,333 $70,333
51% - 75%      
> 75%      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 4 $74,250 $1,000 $500 $2,000 $77,750
1 - 2 4 $78,750 $3,000 $0 $750 $82,500
3 - 5 1 $85,000 $6,000 $0 $40,000 $131,000
6 - 10      
> 10      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate            
College graduate 4 $71,000 $1,750 $500 $1,750 $75,000
Masters program graduate 5 $82,600 $3,000 $0 $8,800 $94,400
Ph.D. graduate      
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 1 $87,000 $3,000 $0 $1,000 $91,000
No 8 $76,250 $2,375 $250 $6,250 $85,125
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Gender Count Base Bonus Dividends* Other* Total
Male 4 $93,750 $3,000 $0 $10,750 $107,500
Female 5 $64,400 $2,000 $400 $1,600 $68,400
Average 9 $77,444 $2,444 $222 $5,667 $85,778
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 2 $45,500 $1,500 $1,000 $500 $48,500
31 - 35 2 $80,000 $3,000 $0 $1,500 $84,500
36 - 45 3 $75,333 $4,333 $0 $15,667 $95,333
46 - 55 1 $90,000 $0 $0 $0 $90,000
56 - 65 1 $130,000 $0 $0 $0 $130,000
66+      
Average 9 $77,444 $2,444 $222 $5,667 $85,778