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Market Research Jobs > Salary by Job Title > Brand Manager/Product Manager 

Brand manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Brand manager/Product manager salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 1 $65,000     $65,000
Agriculture          
Automotive          
Banking/Financial 1 $59,000 $6,000   $65,000
Building Materials/Products          
Computer Hardware/Software          
Construction/Housing          
Consulting          
Consumer Goods 1 $87,000 $12,000   $99,000
Education          
Entertainment 1 $83,000     $83,000
Food/Beverage          
Government          
Health Care/Pharmaceuticals          
Hospitality (hotels, restaurants, etc.)          
Insurance          
Manufacturing 3 $74,667 $5,000   $79,667
Media/Publishing/Information          
Non-Profits          
Retail 1 $95,000     $95,000
Technology/IT/Web 1 $100,000 $5,000   $105,000
Telecommunications          
Transportation          
Travel          
Utilities/Energy          
Other          
Average 9 $79,222 $7,000   $86,222

 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 2 $93,500 $5,000   $98,500
Mid Atlantic (NJ, NY, PA) 1 $65,000     $65,000
East North Central (IL, IN, MI, OH, WI) 1 $59,000 $6,000   $65,000
West North Central (IA, KS, MN, MO, NE, ND, SD)          
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)          
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX) 2 $97,500 $5,000   $102,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $87,000 $12,000   $99,000
Pacific Coast (AK, CA, HI, OR, WA) 1 $83,000     $83,000
Canada          
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia          
Middle East 1 $37,000     $37,000
Africa          
Australia/New Zealand          
Average 9 $79,222 $7,000   $86,222

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 1 $65,000     $65,000
$3M - $6M 1 $37,000     $37,000
$6M - $10M          
$10M - $50M 1 $100,000 $5,000   $105,000
$50M - $100M 1 $85,000     $85,000
$100M - $300M          
$300M - $500M 1 $59,000 $6,000   $65,000
$500M - $1 Billion          
>$1 Billion US dollars 4 $91,750 $8,500   $100,250
Average 9 $79,222 $7,000   $86,222

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 1 $37,000     $37,000
3 - 5 5 $93,800 $7,333   $101,133
6 - 10 1 $59,000 $6,000   $65,000
11 - 15          
16  - 25 1 $65,000     $65,000
>25 1 $83,000     $83,000
Average 9 $79,222 $7,000   $86,222

 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $59,000 $6,000   $65,000
1 - 2 1 $37,000     $37,000
3 - 5 3 $83,333 $5,000   $88,333
6 - 10 1 $100,000 $5,000   $105,000
11 - 15 2 $86,000 $12,000   $98,000
16  - 25 1 $95,000     $95,000
>25          
Average 9 $79,222 $7,000   $86,222

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15% 2 $84,000     $84,000
15% - 25% 5 $89,800 $7,333   $97,133
26% - 50% 1 $59,000 $6,000   $65,000
51% - 75% 1 $37,000     $37,000
> 75%          
Average 9 $79,222 $7,000   $86,222

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 4 $84,250 $5,500   $89,750
1 - 2 4 $84,750 $8,500   $93,250
3 - 5          
6 - 10          
> 10 1 $37,000     $37,000
Average 9 $79,222 $7,000   $86,222

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 4 $77,250 $5,500   $82,750
Masters program graduate 5 $80,800 $8,500   $89,300
Ph.D. graduate          
Average 9 $79,222 $7,000   $86,222

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes          
No 9 $79,222 $7,000   $86,222
Average 9 $79,222 $7,000   $86,222

 

Gender Count Base Bonus Other Total
Male 4 $82,250 $7,667   $89,917
Female 5 $76,800 $5,000   $81,800
Average 9 $79,222 $7,000   $86,222

 

Age Count Base Bonus Other Total
< 25          
25 - 30 3 $80,667 $5,500   $86,167
31 - 35 1 $65,000     $65,000
36 - 45 1 $37,000     $37,000
46 - 55 3 $89,000 $12,000   $101,000
56 - 65 1 $102,000 $5,000   $107,000
66+          
Average 9 $79,222 $7,000   $86,222