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Market Research Jobs > Salary by Job Title > Brand Manager/Product Manager 

Brand manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Brand manager/Product manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations
Agriculture
Automotive
Banking/Financial
Building Materials/Products
Computer Hardware/Software
Construction/Housing
Consulting
Consumer Goods
Education 1 $60,000 $0 $1,000 $0 $61,000
Entertainment
Food/Beverage 1 $55,000 $0 $0 $0 $55,000
Government
Health Care/Pharmaceuticals 2 $132,000 $13,000 $3,000 $2,500 $150,500
Hospitality (hotels, restaurants, etc.)
Insurance
Manufacturing
Media/Publishing/Information
Non-Profits
Retail
Technology/IT/Web 1 $68,000 $6,000 $0 $0 $74,000
Telecommunications
Transportation
Travel
Utilities/Energy
Other
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)
Mid Atlantic (NJ, NY, PA)
East North Central (IL, IN, MI, OH, WI) 1 $142,000 $14,000 $0 $0 $156,000
West North Central (IA, KS, MN, MO, NE, ND, SD)
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $122,000 $12,000 $6,000 $5,000 $145,000
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $60,000 $0 $1,000 $0 $61,000
Pacific Coast (AK, CA, HI, OR, WA) 1 $68,000 $6,000 $0 $0 $74,000
Canada
Mexico
Central and South America
Eastern Europe
Western Europe 1 $55,000 $0 $0 $0 $55,000
Asia
Middle East
Africa
Australia/New Zealand
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars
$1M - $3M
$3M - $6M
$6M - $10M
$10M - $50M 2 $57,500 $0 $500 $0 $58,000
$50M - $100M
$100M - $300M
$300M - $500M
$500M - $1 Billion
>$1 Billion US dollars 3 $110,667 $10,667 $2,000 $1,667 $125,000
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $60,000 $0 $1,000 $0 $61,000
1 - 2 1 $55,000 $0 $0 $0 $55,000
3 - 5
6 - 10 1 $122,000 $12,000 $6,000 $5,000 $145,000
11 - 15
16  - 25
>25 2 $105,000 $10,000 $0 $0 $115,000
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $68,000 $6,000 $0 $0 $74,000
1 - 2 1 $55,000 $0 $0 $0 $55,000
3 - 5
6 - 10
11 - 15 3 $108,000 $8,667 $2,333 $1,667 $120,667
16  - 25
>25
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 1 $68,000 $6,000 $0 $0 $74,000
1 - 2
3 - 5 3 $106,333 $8,667 $2,000 $1,667 $118,667
6 - 10 1 $60,000 $0 $1,000 $0 $61,000
11 - 15
16  - 25
>25
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%
< 15% 2 $101,000 $7,000 $500 $0 $108,500
15% - 25% 1 $68,000 $6,000 $0 $0 $74,000
26% - 50% 1 $122,000 $12,000 $6,000 $5,000 $145,000
51% - 75% 1 $55,000 $0 $0 $0 $55,000
> 75%
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 2 $95,000 $9,000 $3,000 $2,500 $109,500
1 - 2 2 $57,500 $0 $500 $0 $58,000
3 - 5 1 $142,000 $14,000 $0 $0 $156,000
6 - 10
> 10
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate
College graduate 3 $61,000 $2,000 $333 $0 $63,333
Masters program graduate 2 $132,000 $13,000 $3,000 $2,500 $150,500
Ph.D. graduate
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 1 $142,000 $14,000 $0 $0 $156,000
No 4 $76,250 $4,500 $1,750 $1,250 $83,750
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Gender Count Base Bonus Dividends* Other* Total
Male 3 $108,000 $8,667 $2,333 $1,667 $120,667
Female 2 $61,500 $3,000 $0 $0 $64,500
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200
Age Count Base Bonus Dividends* Other* Total
< 25 1 $68,000 $6,000 $0 $0 $74,000
25 - 30 1 $55,000 $0 $0 $0 $55,000
31 - 35
36 - 45 2 $132,000 $13,000 $3,000 $2,500 $150,500
46 - 55 1 $60,000 $0 $1,000 $0 $61,000
56 - 65
66+
Average 5 $89,400 $6,400 $1,400 $1,000 $98,200

 

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.