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Market Research Jobs > Salary by Job Title > Communications Director/Manager

Communications director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 

 

Communications director/manager salary by:


Industry Base Bonus Total
Advertising/Public Relations $148,000 $4,000 $152,000
Agriculture      
Automotive      
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing      
Consulting      
Consumer Goods      
Education      
Entertainment      
Food/Beverage      
Government $85,000 $25,000 $110,000
Health Care/Pharmaceuticals      
Hospitality (hotels, restaurants, etc.)      
Insurance $70,000 $0 $70,000
Manufacturing      
Media/Publishing/Information $150,000 $0 $150,000
Non-Profits $90,000 $4,000 $94,000
Retail      
Technology/IT/Web      
Telecommunications      
Transportation      
Travel      
Utilities/Energy      
Other $54,000   $54,000
Average $97,429 $6,600 $104,029


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT)      
Mid Atlantic (NJ, NY, PA)      
East North Central (IL, IN, MI, OH, WI) $80,000 $2,000 $82,000
West North Central (IA, KS, MN, MO, NE, ND, SD)      
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $85,000 $25,000 $110,000
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) $54,000   $54,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA) $149,000 $2,000 $151,000
Canada      
Mexico/Central and South America      
Europe      
Asia      
Middle East      
Africa      
Australia/New Zealand      
Average $97,429 $6,600 $104,029


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $52,000   $52,000
$1M - $3M      
$3M - $6M      
$6M - $10M $90,000 $4,000 $94,000
$10M - $50M      
$50M - $100M      
$100M - $300M $70,000 $0 $70,000
$300M - $500M      
$500M - $1 Billion $150,000 $0 $150,000
>$1 Billion US dollars $134,000 $14,500 $148,500
Average $97,429 $6,600 $104,029


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $84,000 $4,000 $88,000
1 - 2 $80,000 $2,000 $82,000
3 - 5 $120,000 $25,000 $145,000
6 - 10 $150,000 $0 $150,000
11 - 15      
16  - 25      
>25      
Average $97,429 $6,600 $104,029


Number of years of experience in marketing research Base Bonus Total
1 year      
1 - 2 $50,000   $50,000
3 - 5 $72,000 $4,000 $76,000
6 - 10 $150,000 $0 $150,000
11 - 15 $95,000 $12,500 $107,500
16  - 25 $148,000 $4,000 $152,000
>25      
Average $97,429 $6,600 $104,029


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0%      
15% $101,000 $4,000 $105,000
15% - 25% $120,000 $9,667 $129,667
26% - 50% $60,000 $0 $60,000
51% - 75%      
> 75%      
Average $97,429 $6,600 $104,029


Number of employees supervised Base Bonus Total
0 (None) $52,000   $52,000
1 - 2 $70,000 $0 $70,000
3 - 5 $150,000 $0 $150,000
6 - 10 $105,000 $14,500 $119,500
> 10 $148,000 $4,000 $152,000
Average $97,429 $6,600 $104,029


Highest degree achieved Base Bonus Total
High-school graduate      
College graduate $52,000   $52,000
Masters program graduate $115,600 $6,600 $122,200
Ph.D. graduate      
Average $97,429 $6,600 $104,029


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes      
No $97,429 $6,600 $104,029
Average $97,429 $6,600 $104,029


Gender Base Bonus Total
Male $113,333 $8,333 $121,667
Female $85,500 $4,000 $89,500
Average $97,429 $6,600 $104,029


Age Base Bonus Total
25      
25 - 30 $50,000   $50,000
31 - 35      
36 - 45 $149,000 $2,000 $151,000
46 - 55 $83,500 $9,667 $93,167
56 - 65      
66+      
Average $97,429 $6,600 $104,029