Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Communications Director/Manager

Communications director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Communications director/manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $110,000 $0 $0 $0 $110,000
Agriculture
Automotive
Banking/Financial
Building Materials/Products
Computer Hardware/Software
Construction/Housing
Consulting
Consumer Goods
Education
Entertainment
Food/Beverage
Government
Health Care/Pharmaceuticals
Hospitality (hotels, restaurants, etc.)
Insurance
Manufacturing
Media/Publishing/Information
Non-Profits
Retail
Technology/IT/Web
Telecommunications 1 $60,000 $0 $0 $0 $60,000
Transportation
Travel
Utilities/Energy
Other 1 $55,000 $0 $0 $0 $55,000
Average 3 $75,000 $0 $0 $0 $75,000
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)
Mid Atlantic (NJ, NY, PA) 2 $85,000 $0 $0 $0 $85,000
East North Central (IL, IN, MI, OH, WI)
West North Central (IA, KS, MN, MO, NE, ND, SD)
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX)
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)
Pacific Coast (AK, CA, HI, OR, WA)
Canada
Mexico
Central and South America
Eastern Europe
Western Europe 1 $55,000 $0 $0 $0 $55,000
Asia
Middle East
Africa
Australia/New Zealand
Average 3 $75,000 $0 $0 $0 $75,000
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $55,000 $0 $0 $0 $55,000
$1M - $3M 1 $60,000 $0 $0 $0 $60,000
$3M - $6M
$6M - $10M
$10M - $50M 1 $110,000 $0 $0 $0 $110,000
$50M - $100M
$100M - $300M
$300M - $500M
$500M - $1 Billion
>$1 Billion US dollars
Average 3 $75,000 $0 $0 $0 $75,000
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $55,000 $0 $0 $0 $55,000
1 - 2
3 - 5
6 - 10 2 $85,000 $0 $0 $0 $85,000
11 - 15
16  - 25
>25
Average 3 $75,000 $0 $0 $0 $75,000
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $60,000 $0 $0 $0 $60,000
1 - 2
3 - 5
6 - 10 2 $82,500 $0 $0 $0 $82,500
11 - 15
16  - 25
>25
Average 3 $75,000 $0 $0 $0 $75,000
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 3 $75,000 $0 $0 $0 $75,000
1 - 2
3 - 5
6 - 10
11 - 15
16  - 25
>25
Average 3 $75,000 $0 $0 $0 $75,000
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $60,000 $0 $0 $0 $60,000
< 15%
15% - 25% 1 $55,000 $0 $0 $0 $55,000
26% - 50% 1 $110,000 $0 $0 $0 $110,000
51% - 75%
> 75%
Average 3 $75,000 $0 $0 $0 $75,000
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 1 $60,000 $0 $0 $0 $60,000
1 - 2 2 $82,500 $0 $0 $0 $82,500
3 - 5
6 - 10
> 10
Average 3 $75,000 $0 $0 $0 $75,000
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $55,000 $0 $0 $0 $55,000
College graduate 2 $85,000 $0 $0 $0 $85,000
Masters program graduate
Ph.D. graduate
Average 3 $75,000 $0 $0 $0 $75,000
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes
No 3 $75,000 $0 $0 $0 $75,000
Average 3 $75,000 $0 $0 $0 $75,000
Gender Count Base Bonus Dividends* Other* Total
Male 1 $55,000 $0 $0 $0 $55,000
Female 2 $85,000 $0 $0 $0 $85,000
Average 3 $75,000 $0 $0 $0 $75,000
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 1 $110,000 $0 $0 $0 $110,000
31 - 35 1 $55,000 $0 $0 $0 $55,000
36 - 45
46 - 55 1 $60,000 $0 $0 $0 $60,000
56 - 65
66+
Average 3 $75,000 $0 $0 $0 $75,000

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.