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Market Research Jobs > Salary by Job Title > Communications Director/Manager

Communications director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Communications director/manager salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations          
Agriculture          
Automotive          
Banking/Financial 1 $45,000 $10,000 $10,000 $65,000
Building Materials/Products          
Computer Hardware/Software 1 $170,000 $11,000   $181,000
Construction/Housing          
Consulting          
Consumer Goods 1 $145,000 $4,000 $8,000 $157,000
Education          
Entertainment          
Food/Beverage          
Government 1 $125,000     $125,000
Health Care/Pharmaceuticals 1 $53,000 $3,000   $56,000
Hospitality (hotels, restaurants, etc.)          
Insurance          
Manufacturing 1 $150,000   $30,000 $180,000
Media/Publishing/Information          
Non-Profits          
Retail          
Technology/IT/Web 1 $52,000     $52,000
Telecommunications          
Transportation          
Travel          
Utilities/Energy          
Other          
Average 7 $105,714 $7,000 $16,000 $128,714
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA)          
East North Central (IL, IN, MI, OH, WI) 3 $82,667 $6,500 $20,000 $109,167
West North Central (IA, KS, MN, MO, NE, ND, SD)          
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $125,000     $125,000
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX)          
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA) 3 $122,333 $7,500 $8,000 $137,833
Canada          
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia          
Middle East          
Africa          
Australia/New Zealand          
Average 7 $105,714 $7,000 $16,000 $128,714
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $52,000     $52,000
$1M - $3M          
$3M - $6M          
$6M - $10M 1 $145,000 $4,000 $8,000 $157,000
$10M - $50M          
$50M - $100M          
$100M - $300M          
$300M - $500M 1 $45,000 $10,000 $10,000 $65,000
$500M - $1 Billion          
>$1 Billion US dollars 3 $124,333 $7,000 $30,000 $161,333
Average 6 $102,500 $7,000 $16,000 $125,500
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 1 $125,000     $125,000
1 - 2 2 $48,500 $10,000 $10,000 $68,500
3 - 5 2 $111,500 $7,000   $118,500
6 - 10          
11 - 15          
16  - 25          
>25 2 $147,500 $4,000 $19,000 $170,500
Average 7 $105,714 $7,000 $16,000 $128,714
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $53,000 $3,000   $56,000
1 - 2          
3 - 5 2 $48,500 $10,000 $10,000 $68,500
6 - 10          
11 - 15 3 $155,000 $7,500 $19,000 $181,500
16  - 25 1 $125,000     $125,000
>25          
Average 7 $105,714 $7,000 $16,000 $128,714
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 1 $53,000 $3,000   $56,000
< 15% 3 $105,000 $7,000 $9,000 $121,000
15% - 25% 1 $52,000     $52,000
26% - 50% 2 $160,000 $11,000 $30,000 $201,000
51% - 75%          
> 75%          
Average 7 $105,714 $7,000 $16,000 $128,714
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 3 $74,333 $6,500 $10,000 $90,833
1 - 2 1 $52,000     $52,000
3 - 5 1 $150,000   $30,000 $180,000
6 - 10 1 $145,000 $4,000 $8,000 $157,000
> 10 1 $170,000 $11,000   $181,000
Average 7 $105,714 $7,000 $16,000 $128,714
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 3 $50,000 $6,500 $10,000 $66,500
Masters program graduate 4 $147,500 $7,500 $19,000 $174,000
Ph.D. graduate          
Average 7 $105,714 $7,000 $16,000 $128,714
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 1 $145,000 $4,000 $8,000 $157,000
No 6 $99,167 $8,000 $20,000 $127,167
Average 7 $105,714 $7,000 $16,000 $128,714
 

Gender Count Base Bonus Other Total
Male 1 $150,000   $30,000 $180,000
Female 6 $98,333 $7,000 $9,000 $114,333
Average 7 $105,714 $7,000 $16,000 $128,714
 

Age Count Base Bonus Other Total
< 25          
25 - 30 2 $48,500 $10,000 $10,000 $68,500
31 - 35 1 $53,000 $3,000   $56,000
36 - 45 2 $147,500 $4,000 $19,000 $170,500
46 - 55 1 $170,000 $11,000   $181,000
56 - 65 1 $125,000     $125,000
66+          
Average 7 $105,714 $7,000 $16,000 $128,714