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Market Research Jobs > Salary by Job Title > Business/Market Analyst 

Business/market analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Business/market analyst salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations
Agriculture
Automotive 2 $94,000 $6,500 $0 $12,500 $113,000
Banking/Financial 3 $73,000 $5,000 $2,333 $1,667 $82,000
Building Materials/Products
Computer Hardware/Software
Construction/Housing 1 $50,000 $0 $2,000 $0 $52,000
Consulting
Consumer Goods 1 $70,000 $7,000 $0 $0 $77,000
Education 1 $30,000 $10,000 $0 $10,000 $50,000
Entertainment 1 $59,000 $0 $0 $0 $59,000
Food/Beverage
Government
Health Care/Pharmaceuticals 3 $23,333 $333 $0 $333 $24,000
Hospitality (hotels, restaurants, etc.) 2 $88,500 $3,000 $0 $0 $91,500
Insurance 3 $77,000 $5,667 $2,667 $1,000 $86,333
Manufacturing 1 $60,000 $0 $0 $10,000 $70,000
Media/Publishing/Information 4 $55,250 $3,250 $0 $750 $59,250
Non-Profits 1 $54,000 $2,000 $0 $0 $56,000
Retail 1 $86,000 $0 $0 $0 $86,000
Technology/IT/Web
Telecommunications 1 $38,000 $0 $0 $0 $38,000
Transportation 1 $75,000 $5,000 $0 $0 $80,000
Travel 1 $6,000 $0 $0 $0 $6,000
Utilities/Energy 1 $109,000 $0 $0 $0 $109,000
Other 1 $48,000 $2,000 $0 $0 $50,000
Average 29 $61,759 $3,138 $586 $1,966 $67,448
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 4 $68,000 $5,000 $2,000 $1,500 $76,500
Mid Atlantic (NJ, NY, PA) 4 $57,750 $6,750 $0 $5,000 $69,500
East North Central (IL, IN, MI, OH, WI) 6 $66,833 $3,333 $500 $0 $70,667
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $78,500 $1,000 $0 $0 $79,500
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 4 $55,250 $500 $500 $0 $56,250
East South Central (AL, KY, MS, TN)
West South Central (AR, LA, OK, TX) 2 $88,500 $3,000 $0 $0 $91,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $61,000 $0 $4,000 $5,000 $70,000
Pacific Coast (AK, CA, HI, OR, WA) 1 $140,000 $10,000 $0 $25,000 $175,000
Canada 2 $53,500 $1,500 $0 $0 $55,000
Mexico
Central and South America
Eastern Europe
Western Europe
Asia 2 $9,000 $500 $0 $500 $10,000
Middle East
Africa 1 $6,000 $0 $0 $0 $6,000
Australia/New Zealand
Average 29 $61,759 $3,138 $586 $1,966 $67,448
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars
$1M - $3M 3 $48,000 $0 $1,333 $1,667 $51,000
$3M - $6M 1 $47,000 $4,000 $4,000 $2,000 $57,000
$6M - $10M
$10M - $50M 1 $59,000 $0 $0 $0 $59,000
$50M - $100M 3 $44,333 $1,000 $0 $333 $45,667
$100M - $300M 3 $66,000 $0 $0 $3,333 $69,333
$300M - $500M 1 $48,000 $3,000 $0 $0 $51,000
$500M - $1 Billion 3 $53,667 $4,333 $667 $1,000 $59,667
>$1 Billion US dollars 9 $85,111 $3,889 $778 $2,889 $92,667
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 2 $100,000 $1,500 $2,000 $500 $104,000
1 - 2 13 $60,769 $1,231 $462 $3,154 $65,615
3 - 5 3 $66,333 $3,000 $2,333 $667 $72,333
6 - 10 3 $34,333 $5,000 $0 $1,000 $40,333
11 - 15
16  - 25 3 $88,000 $5,000 $0 $0 $93,000
>25
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $50,500 $6,000 $1,000 $1,500 $59,000
1 - 2 3 $51,667 $2,667 $1,333 $667 $56,333
3 - 5 5 $34,400 $1,000 $0 $200 $35,600
6 - 10 10 $72,800 $2,300 $1,100 $1,600 $77,800
11 - 15 1 $65,000 $0 $0 $0 $65,000
16  - 25 2 $124,500 $5,000 $0 $12,500 $142,000
>25 1 $86,000 $0 $0 $0 $86,000
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 7 $62,429 $3,286 $286 $5,571 $71,571
1 - 2 7 $63,857 $1,857 $1,143 $429 $67,286
3 - 5 4 $63,750 $3,000 $750 $0 $67,500
6 - 10 2 $65,000 $5,000 $0 $0 $70,000
11 - 15 2 $58,500 $0 $0 $0 $58,500
16  - 25 2 $85,000 $0 $2,000 $2,500 $89,500
>25
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%
< 15% 3 $73,667 $2,333 $1,000 $0 $77,000
15% - 25% 1 $45,000 $0 $0 $0 $45,000
26% - 50% 5 $63,200 $4,400 $800 $8,600 $77,000
51% - 75% 6 $56,167 $833 $1,000 $500 $58,500
> 75% 9 $70,778 $2,667 $444 $111 $74,000
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 19 $68,000 $2,474 $684 $842 $72,000
1 - 2 4 $50,750 $2,750 $0 $6,500 $60,000
3 - 5 1 $61,000 $0 $4,000 $5,000 $70,000
6 - 10
> 10
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate
College graduate 13 $62,308 $3,154 $769 $2,769 $69,000
Masters program graduate 11 $67,818 $1,545 $636 $1,000 $71,000
Ph.D. graduate
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 3 $65,000 $3,000 $3,667 $2,333 $74,000
No 21 $64,810 $2,333 $286 $1,905 $69,333
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Gender Count Base Bonus Dividends* Other* Total
Male 9 $84,667 $3,111 $778 $4,000 $92,556
Female 15 $52,933 $2,000 $667 $733 $56,333
Average 24 $64,833 $2,417 $708 $1,958 $69,917
Age Count Base Bonus Dividends* Other* Total
< 25 3 $37,000 $1,667 $2,000 $1,000 $41,667
25 - 30 7 $46,429 $2,857 $0 $1,857 $51,143
31 - 35 3 $65,667 $1,000 $1,333 $333 $68,333
36 - 45 6 $74,833 $2,500 $667 $833 $78,833
46 - 55 2 $113,500 $7,500 $1,500 $12,500 $135,000
56 - 65 3 $82,333 $0 $0 $0 $82,333
66+
Average 24 $64,833 $2,417 $708 $1,958 $69,917

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.