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Market Research Jobs > Salary by Job Title > Business/Market Analyst 

Business/market analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Business/market analyst salary by:

Industry Base Bonus Total
Advertising/Public Relations      
Agriculture      
Automotive $60,000   $60,000
Banking/Financial $62,286 $6,667 $68,952
Building Materials/Products $88,000 $0 $88,000
Computer Hardware/Software      
Construction/Housing      
Consulting $22,000 $15,000 $37,000
Consumer Goods      
Education      
Entertainment $43,000 $0 $43,000
Food/Beverage $89,000 $0 $89,000
Government      
Health Care/Pharmaceuticals $82,500 $59,500 $142,000
Hospitality (hotels, restaurants, etc.)      
Insurance $86,000 $0 $86,000
Manufacturing $56,000 $1,800 $57,800
Media/Publishing/Information $68,000 $0 $68,000
Non-Profits      
Retail $76,500 $0 $76,500
Technology/IT/Web $73,750 $500 $74,250
Telecommunications $100,000 $7,000 $107,000
Transportation      
Travel $55,000   $55,000
Utilities/Energy $82,250 $1,250 $83,500
Other      
Average $68,811 $6,793 $75,604


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $84,000 $1,500 $85,500
Mid Atlantic (NJ, NY, PA) $62,000 $1,333 $63,333
East North Central (IL, IN, MI, OH, WI) $57,000 $600 $57,600
West North Central (IA, KS, MN, MO, NE, ND, SD) $79,000 $9,333 $88,333
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $86,000 $0 $86,000
East South Central (AL, KY, MS, TN) $36,000 $0 $36,000
West South Central (AR, LA, OK, TX) $88,000 $0 $88,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $59,333 $0 $59,333
Pacific Coast (AK, CA, HI, OR, WA) $99,750 $41,667 $141,417
Canada $83,500 $5,500 $89,000
Mexico/Central and South America $100,000 $7,000 $107,000
Europe $30,000 $0 $30,000
Asia $18,500 $8,000 $26,500
Middle East      
Africa      
Australia/New Zealand $89,000 $0 $89,000
Average $68,811 $6,793 $75,604


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $43,000 $0 $43,000
$1M - $3M $54,000 $2,000 $56,000
$3M - $6M $56,667 $7,500 $64,167
$6M - $10M      
$10M - $50M      
$50M - $100M $46,667 $333 $47,000
$100M - $300M $49,000 $500 $49,500
$300M - $500M $95,000 $3,500 $98,500
$500M - $1 Billion $68,000 $3,500 $71,500
>$1 Billion US dollars $75,727 $10,250 $85,977
Average $68,811 $6,793 $75,604

 


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $79,333 $3,000 $82,333
1 - 2 $58,800 $286 $59,086
3 - 5 $64,714 $3,167 $67,881
6 - 10 $59,750 $667 $60,417
11 - 15 $47,667 $7,500 $55,167
16  - 25 $78,000 $10,667 $88,667
>25 $95,500 $23,600 $119,100
Average $68,811 $6,793 $75,604


Number of years of experience in marketing research Base Bonus Total
1 year $68,500 $0 $68,500
1 - 2 $54,000 $1,000 $55,000
3 - 5 $55,769 $1,100 $56,869
6 - 10 $76,625 $4,571 $81,196
11 - 15 $109,000 $59,500 $168,500
16  - 25 $88,167 $5,333 $93,500
>25      
Average $68,811 $6,793 $75,604


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $55,667   $55,667
15% $81,000 $2,875 $83,875
15% - 25% $70,222 $4,125 $74,347
26% - 50% $55,286 $1,833 $57,119
51% - 75% $79,333 $32,250 $111,583
> 75% $59,000 $333 $59,333
Average $68,811 $6,793 $75,604


Number of employees supervised Base Bonus Total
0 (None) $69,379 $8,286 $77,665
1 - 2 $92,500 $0 $92,500
3 - 5 $65,400 $1,600 $67,000
6 - 10      
> 10 $22,000 $15,000 $37,000
Average $68,811 $6,793 $75,604


Highest degree achieved Base Bonus Total
High-school graduate $55,000   $55,000
College graduate $67,625 $923 $68,548
Masters program graduate $69,158 $10,933 $80,091
Ph.D. graduate $95,000 $21,000 $116,000
Average $68,811 $6,793 $75,604


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $59,571 $3,200 $62,771
No $70,967 $7,542 $78,508
Average $68,811 $6,793 $75,604


Gender Base Bonus Total
Male $66,842 $4,400 $71,242
Female $70,889 $9,357 $80,246
Average $68,811 $6,793 $75,604


Age Base Bonus Total
25 $50,667 $1,000 $51,667
25 - 30 $56,143 $200 $56,343
31 - 35 $76,889 $21,000 $97,889
36 - 45 $61,100 $3,125 $64,225
46 - 55 $85,600 $4,200 $89,800
56 - 65 $90,000 $7,333 $97,333
66+      
Average $68,811 $6,793 $75,604