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Market Research Jobs > Salary by Job Title > Business/Market Analyst 

Business/market analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Business/market analyst salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 1 $42,000 $2,000 $0 $0 $44,000
Agriculture      
Automotive 1 $113,000 $5,000 $0 $0 $118,000
Banking/Financial 5 $63,400 $2,000 $0 $200 $65,600
Building Materials/Products 2 $35,500 $500 $0 $0 $36,000
Computer Hardware/Software      
Construction/Housing      
Consulting      
Consumer Goods 1 $74,000 $7,000 $0 $12,000 $93,000
Education 2 $72,000 $2,500 $500 $7,000 $82,000
Entertainment 1 $70,000 $0 $0 $0 $70,000
Food/Beverage 1 $57,000 $11,000 $0 $0 $68,000
Government 1 $47,000 $0 $0 $0 $47,000
Health Care/Pharmaceuticals      
Hospitality (hotels, restaurants, etc.)      
Insurance 5 $86,400 $4,000 $0 $800 $91,200
Manufacturing 4 $73,250 $6,500 $17,750 $0 $97,500
Media/Publishing/Information 4 $70,000 $2,500 $0 $250 $72,750
Non-Profits 3 $53,667 $3,667 $0 $333 $57,667
Retail 2 $70,000 $35,000 $0 $7,500 $112,500
Technology/IT/Web 1 $98,000 $4,000 $0 $0 $102,000
Telecommunications      
Transportation      
Travel      
Utilities/Energy 1 $127,000 $25,000 $150,000 $0 $302,000
Other 5 $40,800 $1,800 $0 $0 $42,600
Average 40 $66,750 $5,400 $5,550 $1,200 $78,900
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 6 $71,500 $3,500 $10,667 $2,167 $87,833
Mid Atlantic (NJ, NY, PA) 6 $74,667 $4,000 $0 $167 $78,833
East North Central (IL, IN, MI, OH, WI) 7 $78,857 $12,714 $143 $429 $92,143
West North Central (IA, KS, MN, MO, NE, ND, SD) 4 $54,500 $7,250 $0 $0 $61,750
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 5 $67,200 $4,200 $0 $2,800 $74,200
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 3 $94,000 $8,333 $50,000 $0 $152,333
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 1 $65,000 $0 $7,000 $0 $72,000
Pacific Coast (AK, CA, HI, OR, WA) 2 $75,000 $0 $0 $0 $75,000
Canada 1 $62,000 $2,000 $0 $0 $64,000
Mexico      
Central and South America      
Eastern Europe 1 $42,000 $3,000 $0 $1,000 $46,000
Western Europe      
Asia 2 $6,500 $500 $0 $0 $7,000
Middle East 1 $55,000 $0 $0 $15,000 $70,000
Africa 1 $18,000 $1,000 $0 $1,000 $20,000
Australia/New Zealand      
Average 40 $66,750 $5,400 $5,550 $1,200 $78,900
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 1 $75,000 $0 $0 $1,000 $76,000
$3M - $6M 2 $6,500 $500 $0 $0 $7,000
$6M - $10M      
$10M - $50M 5 $54,600 $1,600 $200 $400 $56,800
$50M - $100M 3 $57,000 $667 $23,667 $0 $81,333
$100M - $300M 2 $59,500 $1,000 $0 $7,000 $67,500
$300M - $500M 1 $87,000 $9,000 $0 $0 $96,000
$500M - $1 Billion 2 $50,000 $2,500 $0 $0 $52,500
>$1 Billion US dollars 20 $79,450 $5,850 $7,500 $1,550 $94,350
Average 36 $67,417 $4,000 $6,167 $1,333 $78,917
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $75,000 $0 $0 $1,000 $76,000
1 - 2 17 $64,294 $7,235 $13,059 $1,882 $86,471
3 - 5 9 $64,333 $3,222 $0 $0 $67,556
6 - 10 2 $60,000 $2,500 $0 $0 $62,500
11 - 15 1 $74,000 $6,000 $0 $0 $80,000
16  - 25 1 $63,000 $2,000 $0 $0 $65,000
>25 8 $75,500 $6,125 $0 $1,875 $83,500
Average 39 $66,872 $5,487 $5,692 $1,231 $79,282
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $58,000 $1,000 $0 $0 $59,000
1 - 2 9 $58,222 $4,111 $778 $0 $63,111
3 - 5 9 $64,000 $4,556 $0 $3,222 $71,778
6 - 10 7 $60,571 $1,571 $9,143 $286 $71,571
11 - 15 4 $70,000 $1,750 $0 $4,000 $75,750
16  - 25 5 $84,600 $7,400 $30,200 $200 $122,400
>25 3 $92,000 $26,667 $0 $0 $118,667
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 11 $72,182 $4,636 $14,273 $91 $91,182
1 - 2 16 $73,625 $8,188 $4,000 $1,875 $87,688
3 - 5 7 $51,000 $3,429 $143 $2,286 $56,857
6 - 10 3 $39,667 $1,000 $0 $333 $41,000
11 - 15      
16  - 25 1 $113,000 $5,000 $0 $0 $118,000
>25      
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 3 $46,333 $2,333 $0 $0 $48,667
< 15% 7 $76,429 $15,143 $21,429 $0 $113,000
15% - 25% 3 $72,000 $5,000 $0 $0 $77,000
26% - 50% 9 $59,444 $2,889 $889 $2,000 $65,222
51% - 75% 3 $59,333 $7,000 $0 $333 $66,667
> 75% 13 $73,692 $3,000 $4,923 $2,231 $83,846
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 30 $69,833 $6,233 $2,167 $1,067 $79,300
1 - 2 6 $52,500 $167 $1,167 $2,667 $56,500
3 - 5 1 $127,000 $25,000 $150,000 $0 $302,000
6 - 10 1 $6,000 $1,000 $0 $0 $7,000
> 10      
Average 38 $66,921 $5,632 $5,842 $1,263 $79,658
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $78,000 $5,000 $0 $0 $83,000
College graduate 15 $56,000 $3,133 $4,267 $1,133 $64,533
Masters program graduate 21 $72,190 $6,524 $381 $1,476 $80,571
Ph.D. graduate 1 $127,000 $25,000 $150,000 $0 $302,000
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 6 $75,000 $6,333 $25,000 $667 $107,000
No 32 $65,969 $5,500 $2,250 $1,375 $75,094
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132
Gender Count Base Bonus Dividends* Other* Total
Male 20 $66,900 $3,800 $400 $1,650 $72,750
Female 18 $67,944 $7,667 $11,889 $833 $88,333
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132
Age Count Base Bonus Dividends* Other* Total
< 25 4 $54,500 $3,500 $0 $0 $58,000
25 - 30 9 $58,000 $3,000 $778 $2,889 $64,667
31 - 35 8 $60,000 $4,500 $0 $625 $65,125
36 - 45 7 $71,429 $3,714 $0 $2,429 $77,571
46 - 55 5 $73,600 $1,200 $13,000 $0 $87,800
56 - 65 5 $94,600 $21,000 $30,000 $0 $145,600
66+      
Average 38 $67,395 $5,632 $5,842 $1,263 $80,132