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Market Research Jobs > Salary by Job Title > Business/Market Analyst 

Business/market analyst salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Business/market analyst salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations          
Agriculture          
Automotive 2 $67,500 $2,000   $69,500
Banking/Financial 2 $82,500     $82,500
Building Materials/Products 1 $115,000 $15,000   $130,000
Computer Hardware/Software 1 $54,000     $54,000
Construction/Housing          
Consulting          
Consumer Goods          
Education 2 $70,000 $3,500   $73,500
Entertainment          
Food/Beverage 1 $66,000 $7,000   $73,000
Government          
Health Care/Pharmaceuticals 2 $68,500 $13,000   $81,500
Hospitality (hotels, restaurants, etc.) 1 $87,000 $24,000   $111,000
Insurance 1 $80,000 $9,000   $89,000
Manufacturing 3 $46,667 $18,000 $13,500 $78,167
Media/Publishing/Information 2 $65,000 $5,000 $100,000 $170,000
Non-Profits          
Retail 3 $69,667 $7,000 $4,000 $80,667
Technology/IT/Web 1 $46,000 $1,000 $300,000 $347,000
Telecommunications 2 $42,500 $2,000   $44,500
Transportation 2 $62,500 $5,000 $1,000 $68,500
Travel          
Utilities/Energy 3 $76,000 $8,333   $84,333
Other 2 $65,500 $1,000   $66,500
Average 31 $66,871 $8,300 $72,000 $147,171
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 3 $81,667 $9,667   $91,333
Mid Atlantic (NJ, NY, PA) 3 $78,333 $7,500 $100,000 $185,833
East North Central (IL, IN, MI, OH, WI) 10 $66,800 $6,667 $2,500 $75,967
West North Central (IA, KS, MN, MO, NE, ND, SD) 2 $97,000 $13,000   $110,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 5 $62,400 $3,000   $65,400
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX)          
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $56,000 $9,000 $3,000 $68,000
Pacific Coast (AK, CA, HI, OR, WA) 4 $66,250 $7,750 $300,000 $374,000
Canada          
Mexico          
Central and South America          
Eastern Europe 1 $18,000 $2,000   $20,000
Western Europe          
Asia 1 $24,000 $25,000 $24,000 $73,000
Middle East          
Africa          
Australia/New Zealand          
Average 31 $66,871 $8,300 $72,000 $147,171
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $79,000 $10,000   $89,000
$1M - $3M          
$3M - $6M          
$6M - $10M 1 $53,000 $5,000   $58,000
$10M - $50M 1 $67,000     $67,000
$50M - $100M 2 $64,000     $64,000
$100M - $300M 6 $64,500 $5,500 $50,500 $120,500
$300M - $500M 2 $66,500 $12,500 $300,000 $379,000
$500M - $1 Billion 3 $68,333 $15,667 $24,000 $108,000
>$1 Billion US dollars 13 $68,154 $6,571 $3,500 $78,225
Average 29 $66,828 $8,611 $72,000 $147,439
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 2 $65,000   $1,000 $66,000
1 - 2 10 $65,000 $9,571 $106,750 $181,321
3 - 5 9 $65,778 $8,500   $74,278
6 - 10 5 $66,400 $7,750   $74,150
11 - 15          
16  - 25          
>25 5 $73,800 $5,667 $4,000 $83,467
Average 31 $66,871 $8,300 $72,000 $147,171
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 2 $48,500 $2,000 $3,000 $53,500
1 - 2 4 $61,500 $8,000 $1,000 $70,500
3 - 5 8 $62,000 $9,429 $109,333 $180,762
6 - 10 9 $71,444 $9,800 $100,000 $181,244
11 - 15 3 $53,333 $1,500   $54,833
16  - 25 3 $98,000 $10,000   $108,000
>25 2 $68,500     $68,500
Average 31 $66,871 $8,300 $72,000 $147,171
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 2 $62,500 $5,000 $1,000 $68,500
< 15% 6 $74,167 $9,750 $200,000 $283,917
15% - 25% 5 $48,600 $9,000 $24,000 $81,600
26% - 50% 6 $78,500 $10,667 $4,000 $93,167
51% - 75% 7 $64,429 $6,250   $70,679
> 75% 5 $67,600 $6,667 $3,000 $77,267
Average 31 $66,871 $8,300 $72,000 $147,171
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 26 $64,423 $6,333 $77,000 $147,756
1 - 2 3 $86,333 $10,333 $100,000 $196,667
3 - 5 2 $69,500 $20,000 $24,000 $113,500
6 - 10          
> 10          
Average 31 $66,871 $8,300 $72,000 $147,171
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 1 $46,000 $1,000 $300,000 $347,000
College graduate 14 $61,929 $9,500 $24,000 $95,429
Masters program graduate 14 $70,571 $9,111 $2,667 $82,349
Ph.D. graduate 2 $86,000 $3,500 $100,000 $189,500
Average 31 $66,871 $8,300 $72,000 $147,171
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 6 $70,333 $5,000 $4,000 $79,333
No 25 $66,040 $8,882 $85,600 $160,522
Average 31 $66,871 $8,300 $72,000 $147,171
 

Gender Count Base Bonus Other Total
Male 13 $76,000 $9,000 $100,000 $185,000
Female 18 $60,278 $7,600 $66,400 $134,278
Average 31 $66,871 $8,300 $72,000 $147,171
 

Age Count Base Bonus Other Total
< 25          
25 - 30 10 $60,400 $11,167 $9,333 $80,900
31 - 35 6 $56,667 $5,750   $62,417
36 - 45 6 $74,500 $8,500 $134,667 $217,667
46 - 55 5 $81,600 $5,800   $87,400
56 - 65 4 $68,500 $13,000   $81,500
66+          
Average 31 $66,871 $8,300 $72,000 $147,171