Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Account Executive/Manager 

Account executive salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Acount executive/manager salary by:

Industry Base Bonus Total
Advertising/Public Relations $51,000   $51,000
Agriculture      
Automotive      
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software $85,000 $75,000 $160,000
Construction/Housing      
Consulting $60,000   $60,000
Consumer Goods      
Education      
Entertainment      
Food/Beverage      
Government      
Health Care/Pharmaceuticals      
Hospitality (hotels, restaurants, etc.)      
Insurance      
Manufacturing      
Media/Publishing/Information      
Non-Profits      
Retail      
Technology/IT/Web $80,000 $21,000 $101,000
Telecommunications $18,000 $0 $18,000
Transportation      
Travel      
Utilities/Energy      
Other $49,000   $49,000
Average $57,167 $32,000 $89,167


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $80,000 $21,000 $101,000
Mid Atlantic (NJ, NY, PA)      
East North Central (IL, IN, MI, OH, WI)      
West North Central (IA, KS, MN, MO, NE, ND, SD)      
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV)      
East South Central (AL, KY, MS, TN) $51,000   $51,000
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA) $85,000 $75,000 $160,000
Canada      
Mexico/Central and South America      
Europe $54,500   $54,500
Asia $18,000 $0 $18,000
Middle East      
Africa      
Australia/New Zealand      
Average $57,167 $32,000 $89,167


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $60,000   $60,000
$1M - $3M      
$3M - $6M $67,000 $75,000 $142,000
$6M - $10M $51,000   $51,000
$10M - $50M      
$50M - $100M $18,000 $0 $18,000
$100M - $300M      
$300M - $500M      
$500M - $1 Billion      
>$1 Billion US dollars $80,000 $21,000 $101,000
Average $57,167 $32,000 $89,167


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $18,000 $0 $18,000
1 - 2 $51,000   $51,000
3 - 5 $60,000   $60,000
6 - 10 $80,000 $21,000 $101,000
11 - 15      
16  - 25 $49,000   $49,000
>25 $85,000 $75,000 $160,000
Average $57,167 $32,000 $89,167


Number of years of experience in marketing research Base Bonus Total
1 year $18,000 $0 $18,000
1 - 2      
3 - 5 $67,000 $75,000 $142,000
6 - 10 $51,000   $51,000
11 - 15 $80,000 $21,000 $101,000
16  - 25 $60,000   $60,000
>25      
Average $57,167 $32,000 $89,167


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $18,000 $0 $18,000
15% $65,333 $75,000 $140,333
15% - 25%      
26% - 50%      
51% - 75% $80,000 $21,000 $101,000
> 75% $49,000   $49,000
Average $57,167 $32,000 $89,167


Number of employees supervised Base Bonus Total
0 (None) $82,500 $48,000 $130,500
1 - 2 $53,333   $53,333
3 - 5      
6 - 10      
> 10 $18,000 $0 $18,000
Average $57,167 $32,000 $89,167


Highest degree achieved Base Bonus Total
High-school graduate      
College graduate $60,000 $21,000 $81,000
Masters program graduate $54,333 $37,500 $91,833
Ph.D. graduate      
Average $57,167 $32,000 $89,167


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $64,500 $21,000 $85,500
No $53,500 $37,500 $91,000
Average $57,167 $32,000 $89,167


Gender Base Bonus Total
Male $54,333 $37,500 $91,833
Female $60,000 $21,000 $81,000
Average $57,167 $32,000 $89,167


Age Base Bonus Total
25      
25 - 30 $50,000   $50,000
31 - 35 $80,000 $21,000 $101,000
36 - 45 $18,000 $0 $18,000
46 - 55 $72,500 $75,000 $147,500
56 - 65      
66+      
Average $57,167 $32,000 $89,167