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Market Research Jobs > Salary by Job Title > Account Executive/Manager 

Account executive salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Acount executive/manager salary by:


Industry Count Base Bonus Other Total
Advertising/Public Relations          
Agriculture*          
Automotive          
Banking/Financial          
Building Materials/Products* 1 $5,000 $1,000 $1,000 $7,000
Computer Hardware/Software          
Construction/Housing*          
Consulting 1 $55,000 $8,000   $63,000
Consumer Goods          
Education          
Entertainment          
Food/Beverage 1 $70,000 $15,000   $85,000
Government          
Health Care/Pharmaceuticals          
Hospitality (hotels, restaurants, etc.)          
Insurance          
Manufacturing          
Media/Publishing/Information          
Non-Profits          
Retail          
Technology/IT/Web          
Telecommunications 1 $17,000     $17,000
Transportation          
Travel          
Utilities/Energy          
Other          
Average 4 $36,750 $8,000 $1,000 $45,750

 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA)          
East North Central (IL, IN, MI, OH, WI) 1 $70,000 $15,000   $85,000
West North Central (IA, KS, MN, MO, NE, ND, SD)          
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $55,000 $8,000   $63,000
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX)          
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA)          
Canada          
Mexico* 1 $17,000     $17,000
Central and South America*          
Eastern Europe*          
Western Europe          
Asia 1 $5,000 $1,000 $1,000 $7,000
Middle East*          
Africa*         $0
Australia/New Zealand*          
Average 4 $36,750 $8,000 $1,000 $45,750

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 2 $37,500 $8,000 $1,000 $46,500
$3M - $6M          
$6M - $10M          
$10M - $50M          
$50M - $100M          
$100M - $300M 1 $55,000 $8,000   $63,000
$300M - $500M          
$500M - $1 Billion          
>$1 Billion US dollars 1 $17,000     $17,000
Average 4 $36,750 $8,000 $1,000 $45,750

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 1 $70,000 $15,000   $85,000
1 - 2 1 $5,000 $1,000 $1,000 $7,000
3 - 5          
6 - 10          
11 - 15 1 $55,000 $8,000   $63,000
16  - 25          
>25 1 $17,000     $17,000
Average 4 $36,750 $8,000 $1,000 $45,750

 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year          
1 - 2 1 $17,000     $17,000
3 - 5 2 $30,000 $4,500 $1,000 $35,500
6 - 10          
11 - 15          
16  - 25          
>25          
Average 3 $25,667 $4,500 $1,000 $31,167

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15% 1 $17,000     $17,000
15% - 25%          
26% - 50% 1 $5,000 $1,000 $1,000 $7,000
51% - 75%          
> 75% 1 $55,000 $8,000   $63,000
Average 3 $25,667 $4,500 $1,000 $31,167

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 2 $36,000 $8,000   $44,000
1 - 2          
3 - 5          
6 - 10 1 $5,000 $1,000 $1,000 $7,000
> 10          
Average 3 $25,667 $4,500 $1,000 $31,167

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 2 $11,000 $1,000 $1,000 $13,000
Masters program graduate 1 $55,000 $8,000   $63,000
Ph.D. graduate          
Average 3 $25,667 $4,500 $1,000 $31,167

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 1 $5,000 $1,000 $1,000 $7,000
No 2 $36,000 $8,000   $44,000
Average 3 $25,667 $4,500 $1,000 $31,167

 

Gender Count Base Bonus Other Total
Male 2 $30,000 $4,500 $1,000 $35,500
Female          
Average 2 $30,000 $4,500 $1,000 $35,500

 

Age Count Base Bonus Other Total
< 25          
25 - 30 1 $55,000 $8,000   $63,000
31 - 35 1 $5,000 $1,000 $1,000 $7,000
36 - 45          
46 - 55          
56 - 65          
66+*          
Average 2 $30,000 $4,500 $1,000 $35,500