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Market Research Jobs > Salary by Job Title > Business Development 

Business development salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Business development salary by:

Industry Base Bonus Total
Advertising/Public Relations $35,000 $3,000 $38,000
Agriculture      
Automotive      
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing      
Consulting      
Consumer Goods      
Education      
Entertainment      
Food/Beverage $50,000 $15,000 $65,000
Government      
Health Care/Pharmaceuticals      
Hospitality (hotels, restaurants, etc.)      
Insurance      
Manufacturing $92,500 $11,000 $103,500
Media/Publishing/Information $20,000 $2,000 $22,000
Non-Profits      
Retail      
Technology/IT/Web $75,000 $0 $75,000
Telecommunications      
Transportation      
Travel      
Utilities/Energy      
Other $68,000 $7,000 $75,000
Average $63,222 $7,000 $70,222


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $50,000 $15,000 $65,000
Mid Atlantic (NJ, NY, PA)      
East North Central (IL, IN, MI, OH, WI) $75,000 $0 $75,000
West North Central (IA, KS, MN, MO, NE, ND, SD)      
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV)      
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $60,000   $60,000
Pacific Coast (AK, CA, HI, OR, WA) $84,000 $7,000 $91,000
Canada $92,500 $11,000 $103,500
Mexico/Central and South America      
Europe      
Asia $20,000 $2,000 $22,000
Middle East      
Africa $35,000 $3,000 $38,000
Australia/New Zealand      
Average $63,222 $7,000 $70,222


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $60,000   $60,000
$1M - $3M      
$3M - $6M $60,000   $60,000
$6M - $10M      
$10M - $50M $56,333 $8,333 $64,667
$50M - $100M $60,000 $2,000 $62,000
$100M - $300M $20,000 $2,000 $22,000
$300M - $500M      
$500M - $1 Billion      
>$1 Billion US dollars $125,000 $20,000 $145,000
Average $61,750 $8,167 $69,917


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $69,667 $7,333 $77,000
1 - 2 $47,500 $2,500 $50,000
3 - 5 $60,000   $60,000
6 - 10 $125,000 $20,000 $145,000
11 - 15      
16  - 25 $20,000 $2,000 $22,000
>25 $60,000   $60,000
Average $63,222 $7,000 $70,222


Number of years of experience in marketing research Base Bonus Total
1 year $20,000 $2,000 $22,000
1 - 2 $35,000 $3,000 $38,000
3 - 5 $67,500 $0 $67,500
6 - 10 $64,667 $8,000 $72,667
11 - 15 $125,000 $20,000 $145,000
16  - 25      
>25 $60,000   $60,000
Average $63,222 $7,000 $70,222


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $75,000 $0 $75,000
15% $47,500 $3,000 $50,500
15% - 25% $20,000 $2,000 $22,000
26% - 50% $56,667 $8,500 $65,167
51% - 75% $125,000 $20,000 $145,000
> 75% $84,000 $7,000 $91,000
Average $63,222 $7,000 $70,222


Number of employees supervised Base Bonus Total
0 (None) $61,000 $5,667 $66,667
1 - 2 $80,000 $11,500 $91,500
3 - 5      
6 - 10 $20,000 $2,000 $22,000
> 10 $84,000 $7,000 $91,000
Average $63,222 $7,000 $70,222


Highest degree achieved Base Bonus Total
High-school graduate $68,000 $7,000 $75,000
College graduate $62,500 $7,500 $70,000
Masters program graduate $38,333 $2,333 $40,667
Ph.D. graduate $125,000 $20,000 $145,000
Average $63,222 $7,000 $70,222


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $27,500 $2,500 $30,000
No $73,429 $8,800 $82,229
Average $63,222 $7,000 $70,222


Gender Base Bonus Total
Male $66,000 $7,800 $73,800
Female $59,750 $5,000 $64,750
Average $63,222 $7,000 $70,222


Age Base Bonus Total
25      
25 - 30 $35,000 $3,000 $38,000
31 - 35 $60,000 $2,000 $62,000
36 - 45 $57,250 $6,000 $63,250
46 - 55 $60,000   $60,000
56 - 65 $92,500 $20,000 $112,500
66+      
Average $63,222 $7,000 $70,222