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Market Research Jobs > Salary by Job Title > Business Development 

Business development salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Business development salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations          
Agriculture          
Automotive          
Banking/Financial 2 $66,500 $14,000 $17,000 $97,500
Building Materials/Products          
Computer Hardware/Software          
Construction/Housing          
Consulting          
Consumer Goods          
Education          
Entertainment          
Food/Beverage          
Government          
Health Care/Pharmaceuticals 1 $131,000 $95,000 $5,000 $231,000
Hospitality (hotels, restaurants, etc.)          
Insurance          
Manufacturing          
Media/Publishing/Information          
Non-Profits          
Retail          
Technology/IT/Web 1 $161,000 $39,000 $25,000 $225,000
Telecommunications          
Transportation          
Travel          
Utilities/Energy          
Other 1 $57,000     $57,000
Average 5 $96,400 $40,500 $15,667 $152,567

 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA)          
East North Central (IL, IN, MI, OH, WI)          
West North Central (IA, KS, MN, MO, NE, ND, SD)          
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $131,000 $95,000 $5,000 $231,000
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX)          
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA) 2 $117,000 $33,000 $21,000 $171,000
Canada 1 $57,000     $57,000
Mexico          
Central and South America          
Eastern Europe          
Western Europe 1 $60,000 $1,000   $61,000
Asia          
Middle East          
Africa          
Australia/New Zealand          
Average 5 $96,400 $40,500 $15,667 $152,567

 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $57,000     $57,000
$1M - $3M          
$3M - $6M 1 $73,000 $27,000 $17,000 $117,000
$6M - $10M          
$10M - $50M          
$50M - $100M          
$100M - $300M          
$300M - $500M 1 $60,000 $1,000   $61,000
$500M - $1 Billion          
>$1 Billion US dollars 1 $161,000 $39,000 $25,000 $225,000
Average 4 $87,750 $22,333 $21,000 $131,083

 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0          
1 - 2 2 $65,000 $27,000 $17,000 $109,000
3 - 5          
6 - 10          
11 - 15 1 $60,000 $1,000   $61,000
16  - 25 1 $131,000 $95,000 $5,000 $231,000
>25 1 $161,000 $39,000 $25,000 $225,000
Average 5 $96,400 $40,500 $15,667 $152,567

 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year          
1 - 2 1 $60,000 $1,000   $61,000
3 - 5          
6 - 10 3 $97,000 $33,000 $21,000 $151,000
11 - 15 1 $131,000 $95,000 $5,000 $231,000
16  - 25          
>25          
Average 5 $96,400 $40,500 $15,667 $152,567

 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0%          
< 15%          
15% - 25% 2 $146,000 $67,000 $15,000 $228,000
26% - 50% 2 $65,000 $27,000 $17,000 $109,000
51% - 75% 1 $60,000 $1,000   $61,000
> 75%          
Average 5 $96,400 $40,500 $15,667 $152,567

 

Number of employees supervised Count Base Bonus Other Total
0 (None) 1 $57,000     $57,000
1 - 2 1 $161,000 $39,000 $25,000 $225,000
3 - 5 2 $66,500 $14,000 $17,000 $97,500
6 - 10 1 $131,000 $95,000 $5,000 $231,000
> 10          
Average 5 $96,400 $40,500 $15,667 $152,567

 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 2 $94,000 $95,000 $5,000 $194,000
Masters program graduate 3 $98,000 $22,333 $21,000 $141,333
Ph.D. graduate          
Average 5 $96,400 $40,500 $15,667 $152,567

 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes          
No 5 $96,400 $40,500 $15,667 $152,567
Average 5 $96,400 $40,500 $15,667 $152,567

 

Gender Count Base Bonus Other Total
Male 3 $98,000 $22,333 $21,000 $141,333
Female 2 $94,000 $95,000 $5,000 $194,000
Average 5 $96,400 $40,500 $15,667 $152,567

 

Age Count Base Bonus Other Total
< 25          
25 - 30          
31 - 35          
36 - 45 3 $88,000 $41,000 $11,000 $140,000
46 - 55 1 $57,000     $57,000
56 - 65 1 $161,000 $39,000 $25,000 $225,000
66+          
Average 5 $96,400 $40,500 $15,667 $152,567