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Market Research Jobs > Salary by Job Title > Business Development 

Business development salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Business development salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations            
Agriculture      
Automotive 1 $85,000 $17,000 $0 $5,000 $107,000
Banking/Financial 1 $65,000 $0 $0 $67,000 $132,000
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing      
Consulting 1 $103,000 $2,000 $0 $0 $105,000
Consumer Goods 1 $35,000 $4,000 $0 $1,000 $40,000
Education      
Entertainment      
Food/Beverage      
Government      
Health Care/Pharmaceuticals 3 $125,667 $28,667 $2,000 $3,333 $159,667
Hospitality (hotels, restaurants, etc.)      
Insurance      
Manufacturing      
Media/Publishing/Information      
Non-Profits      
Retail 1 $70,000 $0 $0 $0 $70,000
Technology/IT/Web 1 $50,000 $26,000 $0 $0 $76,000
Telecommunications      
Transportation      
Travel      
Utilities/Energy      
Other      
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)            
Mid Atlantic (NJ, NY, PA) 3 $106,333 $24,000 $0 $3,333 $133,667
East North Central (IL, IN, MI, OH, WI) 3 $93,667 $12,333 $2,000 $2,000 $110,000
West North Central (IA, KS, MN, MO, NE, ND, SD)      
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV)      
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX)      
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 2 $57,500 $13,000 $0 $33,500 $104,000
Pacific Coast (AK, CA, HI, OR, WA)      
Canada 1 $70,000 $0 $0 $0 $70,000
Mexico      
Central and South America      
Eastern Europe      
Western Europe      
Asia      
Middle East      
Africa      
Australia/New Zealand      
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 1 $70,000 $0 $0 $0 $70,000
$3M - $6M      
$6M - $10M 2 $67,500 $21,500 $0 $2,500 $91,500
$10M - $50M 2 $69,000 $3,000 $0 $500 $72,500
$50M - $100M      
$100M - $300M      
$300M - $500M      
$500M - $1 Billion      
>$1 Billion US dollars 4 $110,500 $21,500 $1,500 $19,250 $152,750
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 3 $63,333 $7,000 $0 $2,000 $72,333
3 - 5 4 $92,250 $24,500 $0 $2,500 $119,250
6 - 10      
11 - 15      
16  - 25      
>25 2 $113,000 $8,000 $3,000 $33,500 $157,500
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $65,000 $0 $0 $67,000 $132,000
1 - 2 2 $77,500 $8,500 $0 $2,500 $88,500
3 - 5 2 $42,500 $15,000 $0 $500 $58,000
6 - 10 1 $126,000 $70,000 $0 $10,000 $206,000
11 - 15      
16  - 25 2 $125,500 $8,000 $3,000 $0 $136,500
>25 1 $103,000 $2,000 $0 $0 $105,000
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 2 $80,000 $0 $0 $0 $80,000
1 - 2 3 $93,667 $12,333 $2,000 $2,000 $110,000
3 - 5 2 $95,500 $35,000 $0 $38,500 $169,000
6 - 10 1 $50,000 $26,000 $0 $0 $76,000
11 - 15 1 $103,000 $2,000 $0 $0 $105,000
16  - 25      
>25      
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $50,000 $26,000 $0 $0 $76,000
< 15% 4 $82,000 $500 $0 $16,750 $99,250
15% - 25% 2 $123,000 $16,500 $3,000 $2,500 $145,000
26% - 50% 1 $126,000 $70,000 $0 $10,000 $206,000
51% - 75% 1 $35,000 $4,000 $0 $1,000 $40,000
> 75%      
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 5 $78,600 $9,000 $0 $14,400 $102,000
1 - 2 1 $35,000 $4,000 $0 $1,000 $40,000
3 - 5 2 $143,500 $43,000 $3,000 $5,000 $194,500
6 - 10 1 $70,000 $0 $0 $0 $70,000
> 10      
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 2 $60,000 $13,000 $0 $0 $73,000
College graduate 4 $84,000 $22,750 $0 $4,000 $110,750
Masters program graduate 3 $109,667 $6,000 $2,000 $22,333 $140,000
Ph.D. graduate      
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 1 $161,000 $16,000 $6,000 $0 $183,000
No 8 $78,000 $14,875 $0 $10,375 $103,250
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Gender Count Base Bonus Dividends* Other* Total
Male 6 $86,500 $6,500 $1,000 $12,167 $106,167
Female 3 $88,667 $32,000 $0 $3,333 $124,000
Average 9 $87,222 $15,000 $667 $9,222 $112,111
Age Count Base Bonus Dividends* Other* Total
< 25 1 $70,000 $0 $0 $0 $70,000
25 - 30      
31 - 35 2 $60,000 $10,500 $0 $3,000 $73,500
36 - 45 1 $126,000 $70,000 $0 $10,000 $206,000
46 - 55 4 $91,500 $10,500 $1,500 $16,750 $120,250
56 - 65 1 $103,000 $2,000 $0 $0 $105,000
66+      
Average 9 $87,222 $15,000 $667 $9,222 $112,111