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Owner/President/CEO
CEO salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
CEO/President salary by:
| Advertising/Public Relations |
$126,625 |
$6,250 |
$132,875 |
| Agriculture |
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|
|
| Automotive |
|
|
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| Banking/Financial |
|
|
|
| Building Materials/Products |
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|
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| Computer Hardware/Software |
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|
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| Construction/Housing |
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|
|
| Consulting |
$100,000 |
$0 |
$100,000 |
| Consumer Goods |
$150,000 |
$25,000 |
$175,000 |
| Education |
$68,000 |
$10,000 |
$78,000 |
| Entertainment |
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|
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| Food/Beverage |
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| Government |
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|
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| Health Care/Pharmaceuticals |
$110,000 |
$36,667 |
$146,667 |
| Hospitality (hotels, restaurants, etc.) |
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|
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| Insurance |
$150,000 |
$50,000 |
$200,000 |
| Manufacturing |
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|
|
| Media/Publishing/Information |
$175,000 |
$75,000 |
$250,000 |
| Non-Profits |
$60,000 |
|
$60,000 |
| Retail |
|
|
|
| Technology/IT/Web |
$112,500 |
$62,500 |
$175,000 |
| Telecommunications |
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|
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| Transportation |
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| Travel |
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| Utilities/Energy |
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|
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| Other |
$200,000 |
$0 |
$200,000 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| North East (CT, MA, ME, NH, RI, VT) |
$100,000 |
$50,000 |
$150,000 |
| Mid Atlantic (NJ, NY, PA) |
$125,000 |
$0 |
$125,000 |
| East North Central (IL, IN, MI, OH, WI) |
$123,833 |
$30,000 |
$153,833 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
|
|
|
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$102,000 |
$15,000 |
$117,000 |
| East South Central (AL, KY, MS, TN) |
|
|
|
| West South Central (AR, LA, OK, TX) |
$136,250 |
$12,500 |
$148,750 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
|
|
|
| Pacific Coast (AK, CA, HI, OR, WA) |
$200,000 |
$80,000 |
$280,000 |
| Canada |
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|
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| Mexico/Central and South America |
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|
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| Europe |
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|
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| Asia |
$100,000 |
$50,000 |
$150,000 |
| Middle East |
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|
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| Africa |
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|
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| Australia/New Zealand |
$100,000 |
$0 |
$100,000 |
| Average |
$126,000 |
$26,000 |
$152,000 |
|
| $1Million US dollars |
$107,778 |
$29,375 |
$137,153 |
| $1M - $3M |
$156,000 |
$53,333 |
$209,333 |
| $3M - $6M |
$121,600 |
$15,000 |
$136,600 |
| $6M - $10M |
$140,000 |
$0 |
$140,000 |
| $10M - $50M |
$180,000 |
$0 |
$180,000 |
| $50M - $100M |
|
|
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| $100M - $300M |
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|
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| $300M - $500M |
|
|
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| $500M - $1 Billion |
$100,000 |
$50,000 |
$150,000 |
| >$1 Billion US dollars |
|
|
|
| Average |
$126,000 |
$26,000 |
$152,000 |
| 0 |
$109,714 |
$21,429 |
$131,143 |
| 1 - 2 |
$116,667 |
$12,000 |
$128,667 |
| 3 - 5 |
$117,000 |
$40,000 |
$157,000 |
| 6 - 10 |
$225,000 |
$50,000 |
$275,000 |
| 11 - 15 |
$160,000 |
$0 |
$160,000 |
| 16 - 25 |
|
|
|
| >25 |
$100,000 |
$50,000 |
$150,000 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| 1 year |
|
|
|
| 1 - 2 |
$100,000 |
$0 |
$100,000 |
| 3 - 5 |
$100,000 |
$50,000 |
$150,000 |
| 6 - 10 |
$137,500 |
$30,000 |
$167,500 |
| 11 - 15 |
$140,000 |
$37,500 |
$177,500 |
| 16 - 25 |
$113,500 |
$20,000 |
$133,500 |
| >25 |
$126,667 |
$16,667 |
$143,333 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| 0% |
|
|
|
| 15% |
$125,000 |
$15,909 |
$140,909 |
| 15% - 25% |
$98,333 |
$0 |
$98,333 |
| 26% - 50% |
$119,000 |
$33,750 |
$152,750 |
| 51% - 75% |
$100,000 |
$50,000 |
$150,000 |
| > 75% |
$200,000 |
$80,000 |
$280,000 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| 0 (None) |
$100,000 |
$0 |
$100,000 |
| 1 - 2 |
$104,500 |
$20,000 |
$124,500 |
| 3 - 5 |
$113,000 |
$39,167 |
$152,167 |
| 6 - 10 |
$150,000 |
$25,000 |
$175,000 |
| > 10 |
$141,667 |
$20,833 |
$162,500 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| High-school graduate |
$100,000 |
$0 |
$100,000 |
| College graduate |
$130,300 |
$20,000 |
$150,300 |
| Masters program graduate |
$122,875 |
$38,571 |
$161,446 |
| Ph.D. graduate |
$130,000 |
$25,000 |
$155,000 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| Yes |
$205,000 |
$50,000 |
$255,000 |
| No |
$117,684 |
$23,333 |
$141,018 |
| Average |
$126,000 |
$26,000 |
$152,000 |
| Male |
$136,000 |
$34,615 |
$170,615 |
| Female |
$114,714 |
$11,667 |
$126,381 |
| Average |
$128,550 |
$27,368 |
$155,918 |
| 25 |
|
|
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| 25 - 30 |
|
|
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| 31 - 35 |
$112,500 |
$87,500 |
$200,000 |
| 36 - 45 |
$200,000 |
$80,000 |
$280,000 |
| 46 - 55 |
$116,857 |
$12,500 |
$129,357 |
| 56 - 65 |
$124,750 |
$13,750 |
$138,500 |
| 66+ |
$130,000 |
$0 |
$130,000 |
| Average |
$128,550 |
$27,368 |
$155,918 |
