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Market Research Jobs > Salary by Job Title > President/CEO 

CEO salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

CEO/President salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations            
Agriculture      
Automotive      
Banking/Financial      
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing      
Consulting 1 $65,000 $0 $0 $2,000 $67,000
Consumer Goods    
Education    
Entertainment    
Food/Beverage    
Government    
Health Care/Pharmaceuticals 1 $180,000 $20,000 $0 $0 $200,000
Hospitality (hotels, restaurants, etc.)    
Insurance    
Manufacturing    
Media/Publishing/Information    
Non-Profits 1 $206,000 $0 $0 $0 $206,000
Retail      
Technology/IT/Web 1 $100,000 $10,000 $0 $0 $110,000
Telecommunications      
Transportation      
Travel      
Utilities/Energy      
Other      
Average 4 $137,750 $7,500 $0 $500 $145,750
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT)          
Mid Atlantic (NJ, NY, PA) 2 $193,000 $10,000 $0 $0 $203,000
East North Central (IL, IN, MI, OH, WI)    
West North Central (IA, KS, MN, MO, NE, ND, SD)    
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 1 $65,000 $0 $0 $2,000 $67,000
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) 1 $100,000 $10,000 $0 $0 $110,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)      
Pacific Coast (AK, CA, HI, OR, WA)    
Canada    
Mexico      
Central and South America      
Eastern Europe      
Western Europe    
Asia    
Middle East    
Africa    
Australia/New Zealand      
Average 4 $137,750 $7,500 $0 $500 $145,750
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 2 $122,500 $10,000 $0 $1,000 $133,500
$1M - $3M 1 $100,000 $10,000 $0 $0 $110,000
$3M - $6M    
$6M - $10M 1 $206,000 $0 $0 $0 $206,000
$10M - $50M    
$50M - $100M      
$100M - $300M      
$300M - $500M      
$500M - $1 Billion      
>$1 Billion US dollars      
Average 4 $137,750 $7,500 $0 $500 $145,750
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 3 $123,667 $3,333 $0 $667 $127,667
1 - 2 1 $180,000 $20,000 $0 $0 $200,000
3 - 5    
6 - 10      
11 - 15      
16  - 25      
>25      
Average 4 $137,750 $7,500 $0 $500 $145,750
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $153,000 $5,000 $0 $0 $158,000
1 - 2      
3 - 5    
6 - 10 1 $180,000 $20,000 $0 $0 $200,000
11 - 15    
16  - 25    
>25 1 $65,000 $0 $0 $2,000 $67,000
Average 4 $137,750 $7,500 $0 $500 $145,750
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2    
3 - 5 1 $206,000 $0 $0 $0 $206,000
6 - 10 2 $140,000 $15,000 $0 $0 $155,000
11 - 15 1 $65,000 $0 $0 $2,000 $67,000
16  - 25    
>25      
Average 4 $137,750 $7,500 $0 $500 $145,750
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $206,000 $0 $0 $0 $206,000
< 15% 1 $100,000 $10,000 $0 $0 $110,000
15% - 25%    
26% - 50% 1 $180,000 $20,000 $0 $0 $200,000
51% - 75% 1 $65,000 $0 $0 $2,000 $67,000
> 75%    
Average 4 $137,750 $7,500 $0 $500 $145,750
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None)          
1 - 2 1 $180,000 $20,000 $0 $0 $200,000
3 - 5 3 $123,667 $3,333 $0 $667 $127,667
6 - 10    
> 10    
Average 4 $137,750 $7,500 $0 $500 $145,750
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate          
College graduate 2 $153,000 $5,000 $0 $0 $158,000
Masters program graduate 1 $65,000 $0 $0 $2,000 $67,000
Ph.D. graduate 1 $180,000 $20,000 $0 $0 $200,000
Average 4 $137,750 $7,500 $0 $500 $145,750
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes          
No 4 $137,750 $7,500 $0 $500 $145,750
Average 4 $137,750 $7,500 $0 $500 $145,750
Gender Count Base Bonus Dividends* Other* Total
Male 2 $140,000 $15,000 $0 $0 $155,000
Female 2 $135,500 $0 $0 $1,000 $136,500
Average 4 $137,750 $7,500 $0 $500 $145,750
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30      
31 - 35      
36 - 45    
46 - 55 1 $206,000 $0 $0 $0 $206,000
56 - 65 3 $115,000 $10,000 $0 $667 $125,667
66+    
Average 4 $137,750 $7,500 $0 $500 $145,750