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Market Research Jobs > Salary by Job Title > Adminstrator/Coordinator 

Administrator salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Adminstrator/Coordinator salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations          
Agriculture          
Automotive 1 $39,000     $39,000
Banking/Financial 1 $38,000     $38,000
Building Materials/Products          
Computer Hardware/Software          
Construction/Housing          
Consulting 1 $68,000     $68,000
Consumer Goods          
Education          
Entertainment          
Food/Beverage          
Government          
Health Care/Pharmaceuticals 1 $48,000     $48,000
Hospitality (hotels, restaurants, etc.)          
Insurance 1 $53,000 $3,000 $2,000 $58,000
Manufacturing 2 $43,500   $1,000 $44,500
Media/Publishing/Information 1 $36,000     $36,000
Non-Profits 1 $79,000     $79,000
Retail          
Technology/IT/Web          
Telecommunications          
Transportation          
Travel          
Utilities/Energy          
Other 3 $46,667 $4,000   $50,667
Average 12 $49,000 $3,500 $1,500 $54,000
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 1 $40,000     $40,000
Mid Atlantic (NJ, NY, PA) 3 $39,000     $39,000
East North Central (IL, IN, MI, OH, WI) 1 $48,000     $48,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 1 $33,000     $33,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 2 $60,500 $3,000 $2,000 $65,500
East South Central (AL, KY, MS, TN)          
West South Central (AR, LA, OK, TX) 1 $54,000   $1,000 $55,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY)          
Pacific Coast (AK, CA, HI, OR, WA)          
Canada 2 $58,500     $58,500
Mexico          
Central and South America          
Eastern Europe          
Western Europe          
Asia          
Middle East          
Africa          
Australia/New Zealand 1 $58,000 $4,000   $62,000
Average 12 $49,000 $3,500 $1,500 $54,000
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars          
$1M - $3M 1 $39,000     $39,000
$3M - $6M          
$6M - $10M 3 $53,000 $4,000   $57,000
$10M - $50M 2 $60,500     $60,500
$50M - $100M          
$100M - $300M 3 $38,000     $38,000
$300M - $500M          
$500M - $1 Billion          
>$1 Billion US dollars 2 $51,000   $1,000 $52,000
Average 11 $48,636 $4,000 $1,000 $53,636
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0 4 $42,250     $42,250
1 - 2 2 $56,000     $56,000
3 - 5 1 $54,000   $1,000 $55,000
6 - 10 2 $52,000     $52,000
11 - 15          
16  - 25 2 $48,000 $4,000   $52,000
>25 1 $53,000 $3,000 $2,000 $58,000
Average 12 $49,000 $3,500 $1,500 $54,000
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 2 $52,000     $52,000
1 - 2 3 $42,000     $42,000
3 - 5 4 $48,250 $4,000 $1,000 $53,250
6 - 10 2 $66,000 $3,000 $2,000 $71,000
11 - 15 1 $33,000     $33,000
16  - 25          
>25          
Average 12 $49,000 $3,500 $1,500 $54,000
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 3 $52,667     $52,667
< 15% 3 $44,333   $1,000 $45,333
15% - 25% 2 $56,000     $56,000
26% - 50% 1 $38,000     $38,000
51% - 75% 1 $53,000 $3,000 $2,000 $58,000
> 75% 2 $47,000 $4,000   $51,000
Average 12 $49,000 $3,500 $1,500 $54,000
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 11 $46,273 $3,500 $1,500 $51,273
1 - 2 1 $79,000     $79,000
3 - 5          
6 - 10          
> 10          
Average 12 $49,000 $3,500 $1,500 $54,000
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate          
College graduate 10 $50,600 $3,500 $1,500 $55,600
Masters program graduate 2 $41,000     $41,000
Ph.D. graduate          
Average 12 $49,000 $3,500 $1,500 $54,000
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 2 $51,000   $1,000 $52,000
No 10 $48,600 $3,500 $2,000 $54,100
Average 12 $49,000 $3,500 $1,500 $54,000
 

Gender Count Base Bonus Other Total
Male 2 $68,500 $4,000   $72,500
Female 10 $45,100 $3,000 $1,500 $49,600
Average 12 $49,000 $3,500 $1,500 $54,000
 

Age Count Base Bonus Other Total
< 25 2 $37,000     $37,000
25 - 30 3 $42,333     $42,333
31 - 35 2 $68,500 $4,000   $72,500
36 - 45 3 $46,667 $3,000 $1,500 $51,167
46 - 55 1 $68,000     $68,000
56 - 65 1 $42,000     $42,000
66+          
Average 12 $49,000 $3,500 $1,500 $54,000