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Market Research Jobs > Salary by Job Title > Adminstrator/Coordinator 

Administrator salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Adminstrator/Coordinator salary by:


Industry Base Bonus Total
Advertising/Public Relations $31,000 $0 $31,000
Agriculture      
Automotive      
Banking/Financial $40,000 $500 $40,500
Building Materials/Products      
Computer Hardware/Software      
Construction/Housing      
Consulting $40,000 $0 $40,000
Consumer Goods      
Education $4,000 $0 $4,000
Entertainment $20,000 $0 $20,000
Food/Beverage      
Government $60,000   $60,000
Health Care/Pharmaceuticals      
Hospitality (hotels, restaurants, etc.)      
Insurance $50,000 $4,000 $54,000
Manufacturing $50,000   $50,000
Media/Publishing/Information      
Non-Profits      
Retail $56,000 $4,000 $60,000
Technology/IT/Web $50,000   $50,000
Telecommunications      
Transportation $40,000 $0 $40,000
Travel $36,000 $0 $36,000
Utilities/Energy $38,000 $1,000 $39,000
Other      
Average $39,563 $917 $40,479


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $5,000 $1,000 $6,000
Mid Atlantic (NJ, NY, PA)      
East North Central (IL, IN, MI, OH, WI) $55,000 $4,000 $59,000
West North Central (IA, KS, MN, MO, NE, ND, SD) $34,000 $1,000 $35,000
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $61,000 $0 $61,000
East South Central (AL, KY, MS, TN)      
West South Central (AR, LA, OK, TX) $40,000 $0 $40,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $31,000 $0 $31,000
Pacific Coast (AK, CA, HI, OR, WA) $43,200 $1,000 $44,200
Canada      
Mexico/Central and South America      
Europe $20,000 $0 $20,000
Asia $50,000   $50,000
Middle East      
Africa      
Australia/New Zealand      
Average $39,563 $917 $40,479


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $43,000 $0 $43,000
$1M - $3M $33,000 $2,000 $35,000
$3M - $6M      
$6M - $10M      
$10M - $50M $37,400 $1,000 $38,400
$50M - $100M $4,000 $0 $4,000
$100M - $300M $41,000 $333 $41,333
$300M - $500M      
$500M - $1 Billion $56,000 $4,000 $60,000
>$1 Billion US dollars $70,000 $0 $70,000
Average $39,563 $917 $40,479


Number of full-time equivalent market researchers on staff Base Bonus Total
0 $35,333 $0 $35,333
1 - 2 $59,000 $2,000 $61,000
3 - 5 $29,000 $200 $29,200
6 - 10 $6,000 $2,000 $8,000
11 - 15 $50,000   $50,000
16  - 25      
>25 $45,000 $2,000 $47,000
Average $39,563 $917 $40,479


Number of years of experience in marketing research Base Bonus Total
1 year $49,000 $2,667 $51,667
1 - 2 $39,250 $0 $39,250
3 - 5 $37,333 $600 $37,933
6 - 10 $4,000 $0 $4,000
11 - 15      
16  - 25      
>25 $52,000   $52,000
Average $39,563 $917 $40,479


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $36,000 $0 $36,000
15% $46,667 $1,333 $48,000
15% - 25% $46,667 $2,500 $49,167
26% - 50% $36,000 $0 $36,000
51% - 75% $25,667 $667 $26,333
> 75% $60,000   $60,000
Average $39,563 $917 $40,479


Number of employees supervised Base Bonus Total
0 (None) $42,846 $900 $43,746
1 - 2 $6,000 $2,000 $8,000
3 - 5      
6 - 10      
> 10 $35,000 $0 $35,000
Average $39,563 $917 $40,479


Highest degree achieved Base Bonus Total
High-school graduate $21,333 $0 $21,333
College graduate $40,333 $1,571 $41,905
Masters program graduate $51,500 $0 $51,500
Ph.D. graduate      
Average $39,563 $917 $40,479


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes      
No $39,563 $917 $40,479
Average $39,563 $917 $40,479


Gender Base Bonus Total
Male $36,500 $0 $36,500
Female $39,727 $1,222 $40,949
Average $38,867 $917 $39,783


Age Base Bonus Total
25 $31,000 $0 $31,000
25 - 30 $38,250 $1,571 $39,821
31 - 35 $60,000   $60,000
36 - 45 $30,000 $0 $30,000
46 - 55 $4,000 $0 $4,000
56 - 65 $61,000 $0 $61,000
66+      
Average $38,867 $917 $39,783