Skip to: Main Content / Navigation

  • Facebook
  • Twitter
  • LinkedIn
  • Add This
Market Research Jobs > Salary by Job Title > Market Research Director/Senior Director 

Market research director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research director/Senior director salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 12 $125,667 $6,750 $4,750 $1,833 $139,000
Agriculture 1 $108,000 $4,000 $0 $0 $112,000
Automotive 3 $133,333 $14,000 $0 $6,333 $153,667
Banking/Financial 22 $131,773 $27,182 $9,545 $7,318 $175,818
Building Materials/Products      
Computer Hardware/Software 3 $165,000 $18,333 $15,333 $1,667 $200,333
Construction/Housing 2 $148,500 $26,500 $37,500 $0 $212,500
Consulting 3 $126,667 $10,000 $10,333 $667 $147,667
Consumer Goods 17 $154,647 $36,294 $28,176 $2,882 $222,000
Education 10 $114,100 $7,100 $14,400 $11,800 $147,400
Entertainment 4 $111,250 $24,750 $8,750 $3,000 $147,750
Food/Beverage 15 $147,333 $26,000 $10,267 $15,600 $199,200
Government 1 $145,000 $20,000 $0 $0 $165,000
Health Care/Pharmaceuticals 32 $153,719 $30,219 $28,313 $2,781 $215,031
Hospitality (hotels, restaurants, etc.) 4 $125,500 $16,500 $3,750 $2,500 $148,250
Insurance 19 $139,000 $33,789 $15,158 $2,158 $190,105
Manufacturing 8 $130,500 $27,875 $1,000 $500 $159,875
Media/Publishing/Information 24 $124,958 $10,167 $6,083 $9,292 $150,500
Non-Profits 14 $113,429 $12,143 $571 $2,786 $128,929
Retail 12 $140,083 $22,833 $15,000 $333 $178,250
Technology/IT/Web 6 $144,500 $15,833 $26,167 $1,833 $188,333
Telecommunications 5 $126,600 $22,400 $21,000 $2,600 $172,600
Transportation      
Travel 4 $110,750 $7,500 $0 $0 $118,250
Utilities/Energy 6 $126,833 $22,333 $4,000 $1,667 $154,833
Other 14 $118,571 $20,857 $1,214 $1,071 $141,714
Average 241 $134,419 $22,029 $12,801 $4,485 $173,734
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 30 $134,933 $24,667 $9,900 $1,867 $171,367
Mid Atlantic (NJ, NY, PA) 38 $156,053 $30,158 $18,368 $13,921 $218,500
East North Central (IL, IN, MI, OH, WI) 42 $138,238 $23,643 $12,643 $1,286 $175,810
West North Central (IA, KS, MN, MO, NE, ND, SD) 16 $115,625 $14,938 $17,188 $1,188 $148,938
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 49 $121,204 $17,143 $11,347 $2,204 $151,898
East South Central (AL, KY, MS, TN) 3 $115,333 $18,333 $1,000 $2,333 $137,000
West South Central (AR, LA, OK, TX) 15 $138,667 $20,400 $20,733 $2,133 $181,933
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 10 $118,300 $18,900 $5,000 $0 $142,200
Pacific Coast (AK, CA, HI, OR, WA) 25 $149,040 $19,640 $13,040 $7,920 $189,640
Canada 4 $141,250 $56,500 $9,500 $2,000 $209,250
Mexico      
Central and South America 1 $120,000 $10,000 $0 $2,000 $132,000
Eastern Europe 1 $55,000 $6,000 $0 $25,000 $86,000
Western Europe 2 $110,000 $10,000 $0 $7,500 $127,500
Asia 3 $95,667 $16,000 $0 $8,000 $119,667
Middle East      
Africa      
Australia/New Zealand 2 $120,000 $0 $0 $2,000 $122,000
Average 241 $134,419 $22,029 $12,801 $4,485 $173,734
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 1 $84,000 $5,000 $0 $0 $89,000
$1M - $3M 4 $103,500 $5,250 $4,000 $0 $112,750
$3M - $6M 4 $142,750 $13,500 $0 $2,750 $159,000
$6M - $10M 4 $104,250 $1,250 $0 $0 $105,500
$10M - $50M 20 $107,450 $4,550 $7,350 $6,750 $126,100
$50M - $100M 9 $97,333 $6,111 $333 $3,556 $107,333
$100M - $300M 17 $130,059 $12,176 $9,059 $2,000 $153,294
$300M - $500M 13 $137,615 $18,769 $2,000 $14,538 $172,923
$500M - $1 Billion 25 $143,400 $24,960 $9,320 $2,800 $180,480
>$1 Billion US dollars 134 $143,045 $28,619 $17,321 $4,515 $193,500
Average 231 $135,342 $22,255 $12,554 $4,658 $174,810
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $112,000 $0 $0 $5,000 $117,000
1 - 2 62 $112,339 $8,790 $5,097 $3,710 $129,935
3 - 5 61 $134,082 $20,934 $7,148 $4,525 $166,689
6 - 10 37 $144,541 $21,919 $12,000 $2,784 $181,243
11 - 15 20 $141,000 $34,500 $17,800 $9,100 $202,400
16  - 25 16 $144,375 $23,938 $19,500 $1,250 $189,063
>25 41 $153,610 $36,512 $25,439 $6,341 $221,902
Average 238 $134,588 $21,861 $12,214 $4,521 $173,185
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year            
1 - 2 1 $84,000 $5,000 $0 $0 $89,000
3 - 5 5 $101,000 $10,600 $3,000 $2,000 $116,600
6 - 10 21 $109,571 $14,333 $8,476 $1,952 $134,333
11 - 15 58 $131,776 $21,517 $13,621 $6,776 $173,690
16  - 25 91 $138,637 $22,462 $13,571 $4,967 $179,637
>25 61 $142,590 $24,885 $11,295 $2,918 $181,689
Average 237 $134,376 $21,810 $12,266 $4,532 $172,983
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 46 $140,022 $17,130 $13,065 $1,435 $171,652
1 - 2 54 $133,630 $22,000 $11,907 $4,519 $172,056
3 - 5 67 $137,149 $28,269 $17,403 $6,209 $189,030
6 - 10 41 $135,024 $22,073 $11,220 $4,634 $172,951
11 - 15 19 $115,000 $13,842 $1,000 $6,684 $136,526
16  - 25 7 $128,000 $13,571 $429 $143 $142,143
>25 3 $153,333 $16,333 $5,000 $10,667 $185,333
Average 237 $134,696 $21,865 $12,266 $4,540 $173,367
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $0 $45,000 $0 $0 $45,000
< 15% 17 $152,059 $34,412 $21,941 $2,000 $210,412
15% - 25% 29 $145,138 $25,931 $8,759 $2,586 $182,414
26% - 50% 49 $135,041 $19,673 $10,857 $8,061 $173,633
51% - 75% 55 $135,873 $23,436 $15,582 $6,509 $181,400
> 75% 87 $128,138 $18,023 $10,241 $2,460 $158,862
Average 238 $134,588 $21,861 $12,214 $4,521 $173,185
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 49 $128,102 $18,714 $11,633 $3,388 $161,837
1 - 2 86 $124,140 $14,547 $8,465 $6,163 $153,314
3 - 5 60 $131,683 $21,250 $10,967 $2,200 $166,100
6 - 10 26 $164,538 $35,192 $18,500 $8,346 $226,577
> 10 17 $170,588 $49,706 $27,647 $1,824 $249,765
Average 238 $134,588 $21,861 $12,214 $4,521 $173,185
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 12 $104,000 $7,167 $1,417 $500 $113,083
College graduate 65 $134,015 $22,123 $14,954 $3,785 $174,877
Masters program graduate 141 $133,411 $20,071 $11,518 $5,369 $170,369
Ph.D. graduate 19 $163,789 $43,947 $15,474 $1,947 $225,158
Average 237 $134,523 $21,895 $12,266 $4,414 $173,097
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 58 $127,069 $21,379 $9,155 $6,310 $163,914
No 179 $136,939 $22,061 $13,274 $3,799 $176,073
Average 237 $134,523 $21,895 $12,266 $4,414 $173,097
Gender Count Base Bonus Dividends* Other* Total
Male 114 $137,009 $22,825 $13,842 $3,816 $177,491
Female 123 $132,220 $21,033 $10,805 $4,967 $169,024
Average 237 $134,523 $21,895 $12,266 $4,414 $173,097
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 2 $101,500 $4,000 $1,500 $2,000 $109,000
31 - 35 17 $113,824 $16,294 $3,059 $2,118 $135,294
36 - 45 81 $130,790 $22,000 $12,284 $3,790 $168,864
46 - 55 94 $139,766 $24,638 $16,787 $4,745 $185,936
56 - 65 41 $140,976 $18,805 $6,439 $6,146 $172,366
66+ 2 $116,000 $17,500 $7,500 $500 $141,500
Average 237 $134,523 $21,895 $12,266 $4,414 $173,097