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Market Research Jobs > Salary by Job Title > Market Research Director/Senior Director 

Market research director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results 


Market research director/Senior director salary by:


Industry Base Bonus Total
Advertising/Public Relations $103,625 $5,467 $109,092
Agriculture      
Automotive $132,250 $54,750 $187,000
Banking/Financial $128,211 $57,000 $185,211
Building Materials/Products $145,000 $0 $145,000
Computer Hardware/Software $80,000 $13,250 $93,250
Construction/Housing $135,000 $25,250 $160,250
Consulting $115,571 $14,286 $129,857
Consumer Goods $143,348 $30,217 $173,565
Education $132,600 $26,400 $159,000
Entertainment $138,857 $20,000 $158,857
Food/Beverage $132,846 $30,538 $163,385
Government      
Health Care/Pharmaceuticals $144,848 $24,121 $168,970
Hospitality (hotels, restaurants, etc.) $116,750 $57,750 $174,500
Insurance $118,571 $22,571 $141,143
Manufacturing $113,000 $12,222 $125,222
Media/Publishing/Information $112,952 $11,700 $124,652
Non-Profits $92,063 $2,800 $94,863
Retail $116,300 $12,600 $128,900
Technology/IT/Web $138,364 $21,727 $160,091
Telecommunications $146,250 $25,000 $171,250
Transportation      
Travel $115,000 $7,000 $122,000
Utilities/Energy $118,000 $3,000 $121,000
Other $100,222 $28,500 $128,722
Average $124,025 $23,422 $147,448


Region in which employee is located Base Bonus Total
North East (CT, MA, ME, NH, RI, VT) $133,077 $23,538 $156,615
Mid Atlantic (NJ, NY, PA) $134,712 $28,949 $163,661
East North Central (IL, IN, MI, OH, WI) $123,861 $19,429 $143,290
West North Central (IA, KS, MN, MO, NE, ND, SD) $106,769 $22,636 $129,406
South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) $121,500 $24,425 $145,925
East South Central (AL, KY, MS, TN) $79,667 $13,000 $92,667
West South Central (AR, LA, OK, TX) $105,222 $21,667 $126,889
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) $101,700 $17,100 $118,800
Pacific Coast (AK, CA, HI, OR, WA) $139,185 $21,222 $160,407
Canada $97,500 $12,000 $109,500
Mexico/Central and South America      
Europe $105,429 $21,167 $126,595
Asia $63,667 $19,667 $83,333
Middle East $70,000 $20,000 $90,000
Africa      
Australia/New Zealand      
Average $124,025 $23,422 $147,448


Annual revenues/sales of organization Base Bonus Total
$1Million US dollars $110,000 $14,667 $124,667
$1M - $3M $70,000 $3,000 $73,000
$3M - $6M $107,500 $833 $108,333
$6M - $10M $82,000 $8,571 $90,571
$10M - $50M $94,818 $9,857 $104,675
$50M - $100M $95,500 $7,182 $102,682
$100M - $300M $113,462 $12,462 $125,923
$300M - $500M $126,182 $28,364 $154,545
$500M - $1 Billion $123,083 $13,583 $136,667
>$1 Billion US dollars $140,270 $33,325 $173,595
Average $124,748 $23,920 $148,668


Number of full-time equivalent market researchers on staff Base Bonus Total
0      
1 - 2 $105,305 $11,607 $116,912
3 - 5 $119,817 $14,695 $134,512
6 - 10 $133,706 $38,647 $172,353
11 - 15 $136,050 $28,550 $164,600
16  - 25 $122,364 $29,909 $152,273
>25 $144,122 $33,512 $177,634
Average $124,025 $23,422 $147,448


Number of years of experience in marketing research Base Bonus Total
1 year      
1 - 2      
3 - 5 $92,000 $8,400 $100,400
6 - 10 $113,250 $22,821 $136,071
11 - 15 $116,177 $19,721 $135,899
16  - 25 $126,977 $28,541 $155,518
>25 $136,833 $21,208 $158,041
Average $124,025 $23,422 $147,448


Amount of work time spent conducting, coordinating and analyzing marketing research Base Bonus Total
0% $171,333 $102,333 $273,667
15% $149,200 $54,400 $203,600
15% - 25% $138,850 $23,700 $162,550
26% - 50% $119,615 $19,135 $138,751
51% - 75% $116,129 $18,887 $135,016
> 75% $124,935 $23,829 $148,763
Average $124,025 $23,422 $147,448


Number of employees supervised Base Bonus Total
0 (None) $115,492 $19,603 $135,095
1 - 2 $117,167 $22,798 $139,964
3 - 5 $136,017 $25,439 $161,456
6 - 10 $128,304 $24,826 $153,130
> 10 $154,300 $36,100 $190,400
Average $124,025 $23,422 $147,448


Highest degree achieved Base Bonus Total
High-school graduate $79,750 $40,333 $120,083
College graduate $120,015 $20,394 $140,409
Masters program graduate $127,021 $22,043 $149,064
Ph.D. graduate $124,818 $39,045 $163,864
Average $124,025 $23,422 $147,448


Do you hold a marketing research industry certification? (Riva, Burke, PRC etc.) Base Bonus Total
Yes $114,571 $21,278 $135,849
No $126,967 $24,073 $151,040
Average $124,025 $23,422 $147,448


Gender Base Bonus Total
Male $129,067 $24,483 $153,550
Female $119,509 $23,073 $142,582
Average $124,433 $23,806 $148,239


Age Base Bonus Total
25      
25 - 30 $77,500 $14,500 $92,000
31 - 35 $114,733 $15,467 $130,200
36 - 45 $120,287 $21,663 $141,950
46 - 55 $137,337 $31,880 $169,217
56 - 65 $112,563 $11,833 $124,396
66+ $135,000 $40,000 $175,000
Average $124,433 $23,806 $148,239