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Market Research Jobs > Salary by Job Title > Market Research Director/Senior Director 

Market research director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research director/Senior director salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 10 $124,000 $5,700 $300 $1,100 $131,100
Agriculture 2 $133,000 $27,000 $3,500 $1,000 $164,500
Automotive 2 $223,000 $58,500 $27,500 $0 $309,000
Banking/Financial 15 $145,133 $46,867 $12,800 $2,200 $207,000
Building Materials/Products
Computer Hardware/Software 2 $174,000 $30,000 $55,000 $500 $259,500
Construction/Housing 1 $160,000 $50,000 $0 $0 $210,000
Consulting 6 $132,000 $8,500 $3,667 $833 $145,000
Consumer Goods 14 $147,714 $24,000 $18,786 $3,071 $193,571
Education 11 $94,636 $7,091 $455 $13,455 $115,636
Entertainment 4 $173,500 $47,000 $14,750 $1,500 $236,750
Food/Beverage 8 $147,250 $22,500 $30,000 $1,625 $201,375
Government 3 $113,000 $7,667 $0 $667 $121,333
Health Care/Pharmaceuticals 30 $149,967 $31,467 $11,200 $2,467 $195,100
Hospitality (hotels, restaurants, etc.) 5 $144,400 $20,400 $17,000 $2,800 $184,600
Insurance 14 $131,857 $28,857 $5,000 $929 $166,643
Manufacturing 9 $149,000 $25,222 $14,667 $7,444 $196,333
Media/Publishing/Information 22 $119,318 $13,500 $1,909 $1,409 $136,136
Non-Profits 12 $105,333 $4,167 $10,667 $1,917 $122,083
Retail 12 $149,833 $42,417 $8,583 $1,583 $202,417
Technology/IT/Web 12 $149,500 $19,667 $22,417 $7,167 $198,750
Telecommunications 5 $124,400 $22,600 $35,000 $37,200 $219,200
Transportation 1 $94,000 $2,000 $0 $0 $96,000
Travel 3 $112,333 $3,333 $0 $0 $115,667
Utilities/Energy 2 $135,500 $15,000 $0 $500 $151,000
Other 9 $112,222 $22,111 $6,667 $778 $141,778
Average 214 $135,383 $23,458 $11,009 $3,668 $173,519
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 29 $130,517 $19,000 $5,759 $1,586 $156,862
Mid Atlantic (NJ, NY, PA) 37 $144,784 $31,838 $14,351 $8,027 $199,000
East North Central (IL, IN, MI, OH, WI) 35 $131,829 $21,686 $10,114 $5,571 $169,200
West North Central (IA, KS, MN, MO, NE, ND, SD) 17 $114,824 $16,000 $765 $765 $132,353
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 32 $136,125 $21,469 $9,750 $2,000 $169,344
East South Central (AL, KY, MS, TN) 4 $99,500 $6,750 $0 $500 $106,750
West South Central (AR, LA, OK, TX) 14 $129,357 $21,286 $29,857 $2,000 $182,500
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 7 $134,857 $13,857 $10,429 $2,429 $161,571
Pacific Coast (AK, CA, HI, OR, WA) 27 $157,185 $27,852 $15,185 $2,926 $203,148
Canada 3 $141,333 $70,000 $2,667 $2,333 $216,333
Mexico
Central and South America
Eastern Europe
Western Europe 7 $117,857 $20,000 $8,571 $5,286 $151,714
Asia 2 $131,000 $24,500 $5,000 $0 $160,500
Middle East
Africa
Australia/New Zealand
Average 214 $135,383 $23,458 $11,009 $3,668 $173,519
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 4 $92,500 $9,750 $5,000 $2,500 $109,750
$1M - $3M
$3M - $6M 6 $103,000 $1,500 $0 $1,833 $106,333
$6M - $10M
$10M - $50M 15 $105,800 $2,800 $200 $9,467 $118,267
$50M - $100M 11 $100,364 $4,636 $0 $545 $105,545
$100M - $300M 16 $136,000 $16,438 $8,313 $1,563 $162,313
$300M - $500M 11 $143,273 $33,455 $18,545 $2,273 $197,545
$500M - $1 Billion 21 $125,762 $19,381 $3,000 $1,095 $149,238
>$1 Billion US dollars 119 $146,874 $31,462 $16,244 $4,101 $198,681
Average 203 $135,714 $24,251 $11,606 $3,596 $175,167
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $163,000 $23,000 $0 $0 $186,000
1 - 2 57 $122,298 $13,684 $2,982 $1,684 $140,649
3 - 5 61 $129,082 $22,508 $7,984 $3,279 $162,852
6 - 10 23 $146,696 $28,000 $14,565 $2,696 $191,957
11 - 15 23 $139,043 $32,087 $14,609 $9,348 $195,087
16  - 25 14 $148,929 $29,571 $15,143 $4,571 $198,214
>25 31 $155,065 $32,419 $26,323 $4,742 $218,548
Average 210 $135,581 $23,700 $11,219 $3,733 $174,233
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 1 $148,000 $40,000 $120,000 $10,000 $318,000
3 - 5 4 $123,500 $15,000 $0 $750 $139,250
6 - 10 25 $116,320 $14,640 $11,280 $5,920 $148,160
11 - 15 48 $123,125 $15,083 $5,271 $1,688 $145,167
16  - 25 77 $140,805 $25,844 $13,727 $6,364 $186,740
>25 55 $146,909 $32,745 $11,345 $909 $191,909
Average 210 $135,152 $23,719 $11,124 $3,724 $173,719
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 13 $112,308 $6,692 $13,462 $3,462 $135,923
1 - 2 38 $137,895 $25,974 $10,132 $7,447 $181,447
3 - 5 46 $140,565 $27,717 $9,696 $4,826 $182,804
6 - 10 46 $129,000 $21,413 $9,652 $1,217 $161,283
11 - 15 36 $141,861 $23,250 $17,889 $2,889 $185,889
16  - 25 26 $135,769 $25,538 $6,269 $2,577 $170,154
>25 5 $131,000 $23,400 $12,800 $1,400 $168,600
Average 210 $135,200 $23,581 $11,052 $3,733 $173,567
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $293,000 $83,000 $55,000 $0 $431,000
< 15% 10 $170,100 $42,600 $15,300 $4,100 $232,100
15% - 25% 22 $141,636 $23,682 $9,409 $6,182 $180,909
26% - 50% 46 $141,109 $28,217 $15,174 $4,957 $189,457
51% - 75% 59 $129,237 $22,678 $5,441 $4,525 $161,881
> 75% 73 $127,479 $18,014 $12,356 $1,534 $159,384
Average 211 $135,223 $23,607 $11,071 $3,716 $173,616
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 44 $130,750 $18,386 $13,409 $3,182 $165,727
1 - 2 77 $125,039 $16,273 $6,766 $5,442 $153,519
3 - 5 56 $135,518 $25,393 $9,982 $1,804 $172,696
6 - 10 26 $159,154 $42,962 $15,808 $2,846 $220,769
> 10 9 $177,111 $45,556 $30,556 $5,667 $258,889
Average 212 $135,387 $23,637 $11,113 $3,703 $173,840
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $126,000 $20,000 $0 $3,000 $149,000
College graduate 63 $128,222 $25,905 $7,841 $3,540 $165,508
Masters program graduate 127 $137,646 $22,260 $13,913 $3,740 $177,559
Ph.D. graduate 19 $140,368 $26,421 $3,947 $1,737 $172,474
Average 210 $135,010 $23,719 $11,124 $3,495 $173,348
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 49 $137,531 $23,041 $8,755 $1,878 $171,204
No 161 $134,242 $23,925 $11,845 $3,988 $174,000
Average 210 $135,010 $23,719 $11,124 $3,495 $173,348
Gender Count Base Bonus Dividends* Other* Total
Male 104 $133,913 $24,413 $9,413 $2,817 $170,558
Female 106 $136,085 $23,038 $12,802 $4,160 $176,085
Average 210 $135,010 $23,719 $11,124 $3,495 $173,348
Age Count Base Bonus Dividends* Other* Total
< 25
25 - 30 2 $88,500 $4,000 $0 $1,500 $94,000
31 - 35 18 $111,278 $17,889 $5,944 $944 $136,056
36 - 45 80 $129,750 $20,238 $9,025 $1,413 $160,425
46 - 55 70 $142,071 $26,614 $16,843 $7,714 $193,243
56 - 65 35 $147,286 $30,314 $9,371 $1,571 $188,543
66+ 5 $138,400 $21,600 $0 $1,200 $161,200
Average 210 $135,010 $23,719 $11,124 $3,495 $173,348

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.