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Market Research Jobs > Salary by Job Title > Market Research Director/Senior Director 

Market research director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Market research director/Senior director salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 19 $121,474 $10,727 $13,000 $145,201
Agriculture        
Automotive 5 $161,400 $31,400 $165,000 $357,800
Banking/Financial 16 $140,688 $36,769 $21,000 $198,457
Building Materials/Products        
Computer Hardware/Software 2 $189,000 $68,000 $79,000 $336,000
Construction/Housing 1 $150,000 $20,000 $20,000 $190,000
Consulting 6 $132,333 $8,750 $20,000 $161,083
Consumer Goods 22 $142,136 $28,000 $20,400 $190,536
Education 5 $127,200 $17,333 $12,333 $156,867
Entertainment 13 $141,077 $30,818 $39,500 $211,395
Food/Beverage 10 $132,400 $20,600 $16,000 $169,000
Government        
Health Care/Pharmaceuticals 23 $151,304 $31,762 $36,231 $219,297
Hospitality (hotels, restaurants, etc.) 4 $145,000 $43,500 $60,000 $248,500
Insurance 24 $130,917 $27,348 $16,300 $174,564
Manufacturing 8 $130,875 $28,000 $19,500 $178,375
Media/Publishing/Information 21 $116,667 $17,733 $10,000 $144,400
Non-Profits 13 $105,154 $7,571 $2,500 $115,225
Retail 6 $119,667 $30,600 $19,000 $169,267
Technology/IT/Web 9 $144,333 $21,000 $54,400 $219,733
Telecommunications 4 $133,500 $21,250 $20,000 $174,750
Transportation        
Travel 8 $117,375 $18,286 $40,000 $175,661
Utilities/Energy 5 $125,800 $38,667 $10,000 $174,467
Other 6 $134,000 $24,000 $5,000 $163,000
Average 230 $133,035 $25,500 $28,819 $187,354
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 30 $135,500 $23,893 $20,000 $179,393
Mid Atlantic (NJ, NY, PA) 44 $148,818 $35,471 $31,813 $216,101
East North Central (IL, IN, MI, OH, WI) 39 $137,795 $22,514 $35,867 $196,176
West North Central (IA, KS, MN, MO, NE, ND, SD) 15 $93,600 $12,900 $3,500 $110,000
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 44 $120,955 $24,000 $21,615 $166,570
East South Central (AL, KY, MS, TN) 4 $137,000 $37,250 $64,500 $238,750
West South Central (AR, LA, OK, TX) 7 $130,429 $20,000 $19,000 $169,429
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 6 $117,667 $27,400 $11,500 $156,567
Pacific Coast (AK, CA, HI, OR, WA) 31 $145,226 $24,000 $38,357 $207,583
Canada 3 $138,000 $18,667 $12,500 $169,167
Mexico 1 $72,000 $32,000   $104,000
Central and South America        
Eastern Europe        
Western Europe 3 $114,333 $22,000 $37,000 $173,333
Asia 1 $35,000     $35,000
Middle East 1 $137,000 $3,000   $140,000
Africa        
Australia/New Zealand 1 $215,000 $60,000 $40,000 $315,000
Average 230 $133,035 $25,500 $28,819 $187,354
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 1 $62,000     $62,000
$1M - $3M 4 $119,750 $11,500 $30,000 $161,250
$3M - $6M 2 $100,500 $7,000   $107,500
$6M - $10M 5 $83,200 $3,333   $86,533
$10M - $50M 20 $105,050 $10,769 $3,600 $119,419
$50M - $100M 13 $115,154 $9,714 $5,400 $130,268
$100M - $300M 17 $128,471 $14,700 $11,000 $154,171
$300M - $500M 17 $131,824 $20,188 $15,000 $167,011
$500M - $1 Billion 29 $131,483 $22,308 $18,091 $171,881
>$1 Billion US dollars 110 $145,191 $32,408 $37,870 $215,469
Average 218 $132,867 $25,264 $29,358 $187,489
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0        
1 - 2 82 $118,841 $17,650 $9,111 $145,603
3 - 5 49 $126,429 $21,250 $15,444 $163,123
6 - 10 32 $138,594 $26,125 $36,833 $201,552
11 - 15 10 $143,500 $30,400 $38,000 $211,900
16  - 25 25 $143,920 $29,652 $20,900 $194,472
>25 32 $162,188 $42,103 $54,619 $258,910
Average 230 $133,035 $25,500 $28,819 $187,354
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year        
1 - 2 2 $119,000 $20,500 $30,000 $169,500
3 - 5 8 $96,000 $17,333 $24,500 $137,833
6 - 10 23 $131,826 $19,750 $12,714 $164,290
11 - 15 63 $127,667 $24,283 $25,519 $177,468
16  - 25 86 $132,012 $23,768 $27,538 $183,318
>25 47 $149,234 $33,000 $41,474 $223,708
Average 229 $132,961 $25,524 $28,793 $187,278
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 2 $212,500 $46,500 $160,000 $419,000
< 15% 12 $141,667 $25,778 $31,000 $198,444
15% - 25% 19 $135,737 $36,333 $37,143 $209,213
26% - 50% 35 $137,286 $28,935 $29,933 $196,155
51% - 75% 56 $135,161 $22,533 $18,000 $175,694
> 75% 105 $127,333 $23,386 $26,138 $176,857
Average 229 $132,961 $25,524 $28,793 $187,278
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 53 $118,849 $19,098 $16,462 $154,408
1 - 2 86 $128,802 $21,044 $18,290 $168,137
3 - 5 55 $138,855 $31,435 $29,111 $199,400
6 - 10 25 $141,960 $28,143 $36,429 $206,531
> 10 10 $188,600 $52,333 $91,000 $331,933
Average 229 $132,961 $25,524 $28,793 $187,278
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 3 $103,000 $16,000 $2,000 $121,000
College graduate 68 $125,088 $23,055 $23,739 $171,882
Masters program graduate 138 $135,348 $26,955 $31,509 $193,813
Ph.D. graduate 20 $147,750 $25,188 $28,600 $201,538
Average 229 $132,961 $25,524 $28,793 $187,278
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 54 $131,593 $24,477 $50,000 $206,070
No 175 $133,383 $25,851 $23,652 $182,885
Average 229 $132,961 $25,524 $28,793 $187,278
 

Gender Count Base Bonus Other Total
Male 102 $135,686 $23,586 $25,222 $184,495
Female 125 $130,272 $26,990 $30,533 $187,795
Average 227 $132,705 $25,372 $28,173 $186,249
 

Age Count Base Bonus Other Total
< 25        
25 - 30 3 $105,333 $11,500   $116,833
31 - 35 24 $129,125 $29,294 $21,667 $180,086
36 - 45 89 $129,101 $22,986 $27,517 $179,605
46 - 55 72 $133,500 $27,034 $22,500 $183,034
56 - 65 37 $143,622 $26,097 $47,231 $216,949
66+ 2 $146,500 $33,500   $180,000
Average 227 $132,705 $25,372 $28,173 $186,249