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Market Research Jobs > Salary by Job Title > Market Research Director/Senior Director 

Market research director salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from April 26 to May 26, 2016 among Quirk’s subscribers. In total we received 3,236 responses. We received 1,280 usable surveys from client-side researchers (corporate market research) and 1,607 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research director/Senior director salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 16 $105,438 $6,250 $4,813 $625 $117,125
Agriculture 2 $112,000 $21,500 $3,500 $0 $137,000
Automotive 5 $193,400 $50,000 $34,000 $2,600 $280,000
Banking/Financial 13 $137,769 $29,615 $8,462 $1,077 $176,923
Building Materials/Products            
Computer Hardware/Software 4 $177,750 $29,000 $20,750 $250 $227,750
Construction/Housing 1 $168,000 $34,000 $25,000 $2,000 $229,000
Consulting 3 $124,000 $10,667 $14,000 $1,333 $150,000
Consumer Goods 30 $158,400 $34,733 $17,167 $1,833 $212,133
Education 10 $138,900 $7,700 $900 $500 $148,000
Entertainment 11 $168,727 $23,818 $7,818 $27,364 $227,727
Food/Beverage 9 $166,222 $44,444 $32,667 $2,556 $245,889
Government 3 $85,000 $9,000 $0 $0 $94,000
Health Care/Pharmaceuticals 53 $151,906 $34,472 $17,358 $1,472 $205,208
Hospitality (hotels, restaurants, etc.) 3 $130,333 $31,000 $4,667 $3,333 $169,333
Insurance 25 $138,280 $25,240 $13,800 $3,920 $181,240
Manufacturing 16 $134,875 $23,625 $5,625 $688 $164,813
Media/Publishing/Information 27 $125,593 $15,111 $6,815 $593 $148,111
Non-Profits 20 $109,350 $4,950 $150 $800 $115,250
Retail 11 $152,455 $27,455 $13,727 $727 $194,364
Technology/IT/Web 11 $139,364 $14,636 $22,000 $1,909 $177,909
Telecommunications 5 $137,600 $29,800 $30,000 $36,600 $234,000
Transportation 2 $109,500 $1,000 $0 $0 $110,500
Travel 6 $104,167 $6,000 $9,000 $1,833 $121,000
Utilities/Energy 6 $151,500 $26,667 $6,500 $500 $185,167
Other 15 $131,467 $16,000 $5,200 $2,467 $155,133
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 39 $143,718 $23,231 $11,846 $1,949 $180,744
Mid Atlantic (NJ, NY, PA) 62 $152,306 $28,823 $11,371 $1,323 $193,823
East North Central (IL, IN, MI, OH, WI) 50 $137,320 $22,300 $8,520 $980 $169,120
West North Central (IA, KS, MN, MO, NE, ND, SD) 17 $127,588 $25,471 $17,824 $3,294 $174,176
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 45 $127,822 $22,311 $9,556 $1,178 $160,867
East South Central (AL, KY, MS, TN) 4 $158,250 $32,000 $2,000 $4,000 $196,250
West South Central (AR, LA, OK, TX) 13 $136,538 $20,308 $2,692 $615 $160,154
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 13 $122,846 $17,615 $6,154 $13,692 $160,308
Pacific Coast (AK, CA, HI, OR, WA) 41 $164,171 $24,341 $22,951 $8,220 $219,683
Canada 6 $105,667 $20,833 $12,833 $4,500 $143,833
Mexico            
Central and South America            
Eastern Europe 1 $15,000 $1,000 $0 $0 $16,000
Western Europe 12 $109,000 $18,083 $15,833 $3,167 $146,083
Asia 3 $85,333 $15,667 $6,667 $0 $107,667
Middle East            
Africa 1 $142,000 $0 $11,000 $0 $153,000
Australia/New Zealand            
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars            
$1M - $3M 4 $121,750 $2,250 $1,500 $1,750 $127,250
$3M - $6M 6 $92,333 $9,667 $0 $500 $102,500
$6M - $10M 4 $73,250 $5,500 $0 $2,000 $80,750
$10M - $50M 25 $104,080 $9,560 $3,120 $640 $117,400
$50M - $100M 14 $126,214 $9,857 $3,857 $2,286 $142,214
$100M - $300M 21 $141,952 $20,524 $6,762 $1,667 $170,905
$300M - $500M 23 $131,217 $12,130 $10,348 $1,130 $154,826
$500M - $1 Billion 31 $134,194 $24,516 $4,839 $645 $164,194
>$1 Billion US dollars 162 $152,821 $30,852 $18,265 $4,722 $206,660
Mean 290 $140,066 $23,910 $12,507 $3,145 $179,628
             
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0            
1 - 2 87 $126,586 $17,770 $4,724 $2,575 $151,655
3 - 5 66 $136,242 $21,606 $6,970 $1,470 $166,288
6 - 10 47 $137,000 $25,213 $11,872 $2,319 $176,404
11 - 15 26 $140,538 $26,846 $14,654 $1,731 $183,769
16  - 25 22 $162,955 $21,500 $10,455 $636 $195,545
>25 59 $156,661 $32,644 $27,932 $7,305 $224,542
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 2 $130,500 $30,000 $175,000 $0 $335,500
1 - 2 2 $170,000 $90,500 $3,500 $0 $264,000
3 - 5 10 $150,400 $21,300 $10,400 $500 $182,600
6 - 10 30 $123,733 $20,900 $4,867 $1,433 $150,933
11 - 15 59 $128,322 $20,339 $9,932 $2,390 $160,983
16  - 25 124 $143,492 $23,153 $12,548 $3,565 $182,758
>25 80 $146,813 $26,275 $11,738 $3,613 $188,438
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 37 $129,919 $17,378 $18,568 $865 $166,730
1 - 2 81 $139,901 $24,173 $8,012 $3,716 $175,802
3 - 5 97 $145,402 $25,938 $11,649 $4,619 $187,608
6 - 10 51 $145,020 $25,706 $16,843 $2,353 $189,922
11 - 15 19 $125,737 $19,842 $11,158 $526 $157,263
16  - 25 17 $128,294 $20,882 $7,882 $529 $157,588
>25 5 $143,400 $18,800 $3,400 $0 $165,600
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 72 $133,917 $19,417 $12,625 $7,444 $173,403
1 - 2 104 $130,144 $20,779 $8,462 $894 $160,279
3 - 5 78 $146,449 $27,500 $8,962 $1,949 $184,859
6 - 10 33 $157,394 $26,667 $22,242 $2,000 $208,303
> 10 20 $156,600 $33,500 $23,300 $3,650 $217,050
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $96,000 $7,000 $7,000 $0 $110,000
College graduate 89 $132,124 $23,607 $13,180 $1,348 $170,258
Masters program graduate 192 $142,865 $24,510 $11,792 $4,063 $183,229
Ph.D. graduate 25 $145,640 $17,600 $9,760 $800 $173,800
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 81 $135,235 $21,272 $11,494 $2,111 $170,111
No 226 $141,469 $24,473 $12,199 $3,314 $181,456
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Gender Count Base Bonus Dividends* Other* Total
Male 146 $142,610 $24,842 $12,870 $4,658 $184,979
Female 161 $137,298 $22,528 $11,236 $1,491 $172,553
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463
             
Age Count Base Bonus Dividends* Other* Total
< 25            
25 - 30 8 $103,000 $6,625 $2,500 $500 $112,625
31 - 35 24 $127,792 $20,000 $20,333 $708 $168,833
36 - 45 97 $136,175 $24,206 $13,701 $1,990 $176,072
46 - 55 117 $143,188 $21,487 $8,821 $3,752 $177,248
56 - 65 56 $150,357 $31,679 $14,054 $4,768 $200,857
66+ 5 $130,600 $17,000 $6,400 $0 $154,000
Mean 307 $139,824 $23,629 $12,013 $2,997 $178,463

*Bonus was defined as bonus or commission for 2015 in US dollars.

*Dividends were defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2015.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.