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Market Research Jobs > Salary by Job Title > Market Research Manager 

Market research manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2013 among Quirk’s subscribers. In total we received 3,539 responses. We received 1,247 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.8 at the 95 percent confidence level. (Not all respondents answered all questions.) 

For a complete survey results follow the link below:
Market research salaries by job title

Market research manager salary by:

Industry Count Base Bonus Other Total
Advertising/Public Relations 5 $80,600 $30,000   $110,600
Agriculture 3 $103,333 $7,000 $65,000 $175,333
Automotive 10 $103,900 $10,778   $114,678
Banking/Financial 41 $97,268 $18,167 $5,875 $121,310
Building Materials/Products 4 $89,250 $4,000 $1,000 $94,250
Computer Hardware/Software 3 $126,667 $16,333 $18,500 $161,500
Construction/Housing 2 $77,500 $3,500   $81,000
Consulting 1 $90,000 $9,000   $99,000
Consumer Goods 46 $103,478 $13,225 $13,357 $130,060
Education 12 $77,833 $5,000   $82,833
Entertainment 6 $57,667 $31,000   $88,667
Food/Beverage 27 $100,222 $13,231 $5,667 $119,120
Government 5 $115,400 $20,000   $135,400
Health Care/Pharmaceuticals 45 $111,333 $15,784 $18,167 $145,284
Hospitality (hotels, restaurants, etc.) 6 $82,667 $10,000   $92,667
Insurance 30 $94,733 $11,148 $4,500 $110,381
Manufacturing 20 $108,050 $14,231 $19,182 $141,463
Media/Publishing/Information 25 $83,440 $7,091 $4,000 $94,531
Non-Profits 10 $82,800 $6,000   $88,800
Retail 8 $106,500 $12,000 $19,000 $137,500
Technology/IT/Web 11 $116,000 $14,500 $27,500 $158,000
Telecommunications 11 $90,000 $10,667 $4,667 $105,333
Transportation 3 $90,000 $24,000 $12,000 $126,000
Travel 12 $88,750 $8,125 $13,400 $110,275
Utilities/Energy 12 $101,000 $18,333 $21,000 $140,333
Other 17 $80,882 $6,667 $24,000 $111,549
Average 375 $97,355 $13,296 $15,146 $125,797
 

Region in which employee is located Count Base Bonus Other Total
North East (CT, MA, ME, NH, RI, VT) 31 $98,387 $12,000 $28,750 $139,137
Mid Atlantic (NJ, NY, PA) 41 $105,878 $14,583 $11,846 $132,308
East North Central (IL, IN, MI, OH, WI) 75 $97,427 $10,589 $12,200 $120,216
West North Central (IA, KS, MN, MO, NE, ND, SD) 38 $94,842 $12,577 $26,250 $133,669
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 67 $97,478 $14,673 $16,308 $128,458
East South Central (AL, KY, MS, TN) 8 $95,375 $13,250 $3,000 $111,625
West South Central (AR, LA, OK, TX) 14 $100,000 $15,364 $5,000 $120,364
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 14 $90,143 $10,000 $4,500 $104,643
Pacific Coast (AK, CA, HI, OR, WA) 47 $111,319 $13,919 $19,400 $144,638
Canada 14 $89,071 $17,900 $6,333 $113,305
Mexico 3 $43,667 $10,000   $53,667
Central and South America 3 $79,333 $13,000 $5,000 $97,333
Eastern Europe 3 $34,333 $5,500   $39,833
Western Europe 5 $72,000 $3,667 $16,000 $91,667
Asia 5 $74,800 $34,500 $4,000 $113,300
Middle East 2 $63,000 $6,000   $69,000
Africa 3 $70,333 $13,500 $1,000 $84,833
Australia/New Zealand 2 $114,000   $114,000
Average 375 $97,355 $13,296 $15,146 $125,797
 

Annual revenue/sales of organization Count Base Bonus Other Total
< $1 Million US dollars 6 $82,667 $4,500   $87,167
$1M - $3M 5 $86,400 $7,000   $93,400
$3M - $6M 3 $71,000 $9,000   $80,000
$6M - $10M 4 $65,000 $83,000   $148,000
$10M - $50M 15 $76,533 $6,143   $82,676
$50M - $100M 17 $83,824 $11,077   $94,900
$100M - $300M 32 $83,844 $8,133 $23,333 $115,310
$300M - $500M 19 $84,158 $8,688   $92,845
$500M - $1 Billion 39 $96,744 $15,813 $8,667 $121,223
>$1 Billion US dollars 211 $104,758 $13,899 $15,815 $134,473
Average 351 $97,245 $13,472 $15,273 $125,990
 

Number of full-time equivalent market researchers on staff Count Base Bonus Other Total
0        
1 - 2 113 $85,496 $9,623 $25,545 $120,664
3 - 5 80 $97,813 $13,772 $9,500 $121,084
6 - 10 52 $97,385 $13,465 $11,538 $122,388
11 - 15 40 $100,000 $14,229 $12,889 $127,117
16  - 25 20 $117,500 $18,833 $34,600 $170,933
>25 64 $110,188 $15,667 $13,179 $139,033
Average 369 $97,431 $13,338 $15,275 $126,044
 

Number of years experience in marketing research Count Base Bonus Other Total
< 1 year 1 $60,000     $60,000
1 - 2 2 $115,000 $10,500   $125,500
3 - 5 45 $76,556 $9,556 $15,571 $101,683
6 - 10 89 $94,629 $12,556 $15,125 $122,310
11 - 15 97 $99,062 $13,878 $14,783 $127,723
16  - 25 98 $104,490 $14,481 $12,034 $131,006
>25 36 $107,444 $15,429 $36,400 $159,273
Average 368 $97,484 $13,338 $15,275 $126,097
 

Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Other Total
0% 2 $79,000 $9,000   $88,000
< 15% 8 $103,375 $12,125 $12,000 $127,500
15% - 25% 14 $96,786 $18,615 $11,000 $126,401
26% - 50% 46 $101,543 $18,323 $9,727 $129,593
51% - 75% 97 $97,773 $13,147 $17,714 $128,634
> 75% 202 $96,322 $12,110 $15,818 $124,250
Average 369 $97,431 $13,338 $15,275 $126,044
 

Number of employees supervised Count Base Bonus Other Total
0 (None) 200 $96,875 $12,588 $15,395 $124,859
1 - 2 120 $94,250 $13,935 $13,042 $121,226
3 - 5 36 $106,417 $16,071 $13,125 $135,613
6 - 10 10 $103,600 $11,222 $28,750 $143,572
> 10 3 $133,333 $14,500 $27,000 $174,833
Average 369 $97,431 $13,338 $15,275 $126,044
 

Highest Degree Achieved Count Base Bonus Other Total
High-school graduate 3 $97,667 $11,333 $7,000 $116,000
College graduate 113 $93,310 $12,103 $7,952 $113,366
Masters program graduate 225 $98,453 $13,966 $18,625 $131,044
Ph.D. graduate 27 $106,852 $13,550 $16,333 $136,735
Average 368 $97,484 $13,338 $15,275 $126,097
 

Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Other Total
Yes 102 $94,265 $14,039 $11,750 $120,054
No 266 $98,718 $13,082 $15,897 $127,697
Average 368 $97,484 $13,338 $15,275 $126,097
 

Gender Count Base Bonus Other Total
Male 151 $98,662 $15,235 $21,806 $135,704
Female 217 $96,664 $11,970 $11,143 $119,776
Average 368 $97,484 $13,338 $15,275 $126,097
 

Age Count Base Bonus Other Total
< 25 2 $50,500 $31,000   $81,500
25 - 30 32 $82,906 $7,522 $16,667 $107,095
31 - 35 52 $85,038 $10,825 $15,375 $111,238
36 - 45 144 $97,931 $14,101 $14,500 $126,531
46 - 55 104 $106,663 $14,318 $13,615 $134,596
56 - 65 34 $103,029 $14,640 $22,625 $140,294
66+        
Average 368 $97,484 $13,338 $15,275 $126,097