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Market Research Manager
Market research manager salary - corporate side of market research
Note: The market research salary and compensation survey was conducted online in May 2011 among Quirk’s subscribers. We received 1,312 usable surveys from client-side researchers (corporate market research) and achieved an interval of 2.6 at the 95 percent confidence level. (Not all respondents answered all questions.)
For a complete survey results follow the links below:
Client-side (corporate) market research salary survey results
Provider-side (research company) marketing research salary survey results
Market research manager salary by:
| Advertising/Public Relations |
$73,722 |
$2,667 |
$76,389 |
| Agriculture |
$93,667 |
$9,000 |
$102,667 |
| Automotive |
$96,125 |
$8,875 |
$105,000 |
| Banking/Financial |
$95,867 |
$13,633 |
$109,500 |
| Building Materials/Products |
$84,000 |
$8,333 |
$92,333 |
| Computer Hardware/Software |
$83,000 |
$4,000 |
$87,000 |
| Construction/Housing |
|
|
|
| Consulting |
$76,500 |
$13,333 |
$89,833 |
| Consumer Goods |
$103,294 |
$10,794 |
$114,088 |
| Education |
$75,875 |
$3,714 |
$79,589 |
| Entertainment |
$83,333 |
$4,333 |
$87,667 |
| Food/Beverage |
$96,304 |
$12,455 |
$108,759 |
| Government |
$85,000 |
$0 |
$85,000 |
| Health Care/Pharmaceuticals |
$108,575 |
$10,300 |
$118,875 |
| Hospitality (hotels, restaurants, etc.) |
$82,500 |
$3,000 |
$85,500 |
| Insurance |
$90,563 |
$10,813 |
$101,375 |
| Manufacturing |
$91,714 |
$16,700 |
$108,414 |
| Media/Publishing/Information |
$83,440 |
$5,880 |
$89,320 |
| Non-Profits |
$72,182 |
$16,000 |
$88,182 |
| Retail |
$93,714 |
$10,833 |
$104,548 |
| Technology/IT/Web |
$107,333 |
$31,111 |
$138,444 |
| Telecommunications |
$90,833 |
$12,000 |
$102,833 |
| Transportation |
$91,200 |
$7,000 |
$98,200 |
| Travel |
$89,250 |
$4,750 |
$94,000 |
| Utilities/Energy |
$99,444 |
$12,444 |
$111,889 |
| Other |
$88,000 |
$6,250 |
$94,250 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| North East (CT, MA, ME, NH, RI, VT) |
$95,682 |
$9,000 |
$104,682 |
| Mid Atlantic (NJ, NY, PA) |
$97,372 |
$13,143 |
$110,515 |
| East North Central (IL, IN, MI, OH, WI) |
$93,875 |
$7,222 |
$101,097 |
| West North Central (IA, KS, MN, MO, NE, ND, SD) |
$93,188 |
$12,633 |
$105,821 |
| South Atlantic (DE, FL, GA, MD, NC, SC, VA, WV) |
$93,500 |
$10,755 |
$104,255 |
| East South Central (AL, KY, MS, TN) |
$88,429 |
$11,000 |
$99,429 |
| West South Central (AR, LA, OK, TX) |
$89,067 |
$8,667 |
$97,733 |
| Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) |
$92,429 |
$21,857 |
$114,286 |
| Pacific Coast (AK, CA, HI, OR, WA) |
$108,229 |
$15,882 |
$124,111 |
| Canada |
$85,444 |
$5,222 |
$90,667 |
| Mexico/Central and South America |
$61,200 |
$7,200 |
$68,400 |
| Europe |
$79,182 |
$6,455 |
$85,636 |
| Asia |
$46,000 |
$6,714 |
$52,714 |
| Middle East |
$95,000 |
$7,500 |
$102,500 |
| Africa |
$75,000 |
$14,000 |
$89,000 |
| Australia/New Zealand |
$99,500 |
$1,000 |
$100,500 |
| Average |
$93,129 |
$10,717 |
$103,846 |
|
| $1Million US dollars |
$77,333 |
$7,667 |
$85,000 |
| $1M - $3M |
$77,400 |
$600 |
$78,000 |
| $3M - $6M |
$86,000 |
$7,667 |
$93,667 |
| $6M - $10M |
$66,667 |
$27,500 |
$94,167 |
| $10M - $50M |
$76,278 |
$12,188 |
$88,465 |
| $50M - $100M |
$66,200 |
$3,154 |
$69,354 |
| $100M - $300M |
$85,917 |
$8,913 |
$94,830 |
| $300M - $500M |
$76,938 |
$6,750 |
$83,688 |
| $500M - $1 Billion |
$91,717 |
$9,333 |
$101,051 |
| >$1 Billion US dollars |
$103,121 |
$13,032 |
$116,153 |
| Average |
$93,437 |
$10,972 |
$104,409 |
| 0 |
|
|
|
| 1 - 2 |
$83,866 |
$7,263 |
$91,129 |
| 3 - 5 |
$87,689 |
$9,367 |
$97,055 |
| 6 - 10 |
$89,327 |
$11,224 |
$100,551 |
| 11 - 15 |
$100,926 |
$13,444 |
$114,370 |
| 16 - 25 |
$91,895 |
$11,778 |
$103,673 |
| >25 |
$108,493 |
$13,943 |
$122,436 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| 1 year |
$87,000 |
$5,500 |
$92,500 |
| 1 - 2 |
$67,500 |
$4,000 |
$71,500 |
| 3 - 5 |
$80,300 |
$9,793 |
$90,093 |
| 6 - 10 |
$87,220 |
$10,988 |
$98,207 |
| 11 - 15 |
$94,477 |
$11,085 |
$105,562 |
| 16 - 25 |
$101,270 |
$10,905 |
$112,175 |
| >25 |
$103,718 |
$10,897 |
$114,615 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| 0% |
|
|
|
| 15% |
$102,000 |
$12,750 |
$114,750 |
| 15% - 25% |
$79,765 |
$9,533 |
$89,298 |
| 26% - 50% |
$92,467 |
$9,464 |
$101,931 |
| 51% - 75% |
$94,590 |
$11,421 |
$106,011 |
| > 75% |
$93,672 |
$10,667 |
$104,339 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| 0 (None) |
$92,587 |
$10,590 |
$103,178 |
| 1 - 2 |
$91,232 |
$10,457 |
$101,688 |
| 3 - 5 |
$99,724 |
$13,000 |
$112,724 |
| 6 - 10 |
$98,300 |
$8,900 |
$107,200 |
| > 10 |
$103,333 |
$9,667 |
$113,000 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| High-school graduate |
$98,800 |
$17,200 |
$116,000 |
| College graduate |
$85,682 |
$11,626 |
$97,309 |
| Masters program graduate |
$95,511 |
$9,229 |
$104,740 |
| Ph.D. graduate |
$113,118 |
$19,176 |
$132,294 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| Yes |
$95,092 |
$10,347 |
$105,439 |
| No |
$92,489 |
$10,840 |
$103,329 |
| Average |
$93,129 |
$10,717 |
$103,846 |
| Male |
$94,922 |
$10,772 |
$105,694 |
| Female |
$92,471 |
$10,796 |
$103,266 |
| Average |
$93,398 |
$10,786 |
$104,184 |
| 25 |
$28,500 |
$1,500 |
$30,000 |
| 25 - 30 |
$71,441 |
$11,031 |
$82,472 |
| 31 - 35 |
$87,865 |
$10,347 |
$98,212 |
| 36 - 45 |
$95,483 |
$11,527 |
$107,010 |
| 46 - 55 |
$102,896 |
$9,746 |
$112,642 |
| 56 - 65 |
$103,067 |
$12,267 |
$115,333 |
| 66+ |
$94,000 |
$3,000 |
$97,000 |
| Average |
$93,416 |
$10,820 |
$104,236 |
