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Market Research Jobs > Salary by Job Title > Market Research Manager 

Market research manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online in April 2014 among Quirk’s subscribers. In total we received 3,721 responses. We received 1,220 usable surveys from client-side researchers (corporate market research) and achieved an interval of 1.53 at the 95 percent confidence level. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 6 $81,833 $2,000 $667 $0 $84,500
Agriculture 1 $113,000 $2,000 $0 $0 $115,000
Automotive 5 $109,000 $11,200 $15,000 $6,800 $142,000
Banking/Financial 27 $96,000 $12,370 $6,926 $4,444 $119,741
Building Materials/Products 6 $93,500 $10,500 $2,500 $667 $107,167
Computer Hardware/Software 4 $117,000 $11,500 $26,250 $750 $155,500
Construction/Housing 2 $102,000 $10,500 $0 $6,000 $118,500
Consulting 4 $100,750 $9,250 $7,000 $500 $117,500
Consumer Goods 36 $104,333 $10,611 $1,528 $1,611 $118,083
Education 11 $89,909 $2,909 $0 $727 $93,545
Entertainment 8 $108,500 $13,000 $1,500 $3,000 $126,000
Food/Beverage 25 $111,240 $11,920 $1,680 $2,040 $126,880
Government 3 $54,000 $23,333 $0 $0 $77,333
Health Care/Pharmaceuticals 38 $111,763 $14,342 $17,342 $2,316 $145,763
Hospitality (hotels, restaurants, etc.) 2 $120,000 $13,500 $1,000 $1,000 $135,500
Insurance 21 $99,000 $11,952 $1,524 $5,905 $118,381
Manufacturing 18 $100,167 $7,111 $9,056 $4,722 $121,056
Media/Publishing/Information 26 $80,500 $3,731 $500 $962 $85,692
Non-Profits 13 $78,385 $1,385 $6,538 $1,692 $88,000
Retail 17 $97,294 $6,353 $471 $8,000 $112,118
Technology/IT/Web 13 $119,385 $13,308 $12,077 $9,846 $154,615
Telecommunications 3 $77,333 $9,333 $0 $333 $87,000
Transportation 2 $97,000 $5,000 $0 $500 $102,500
Travel 3 $81,000 $3,000 $4,667 $21,667 $110,333
Utilities/Energy 9 $105,111 $12,444 $4,778 $19,111 $141,444
Other 16 $88,313 $8,313 $16,313 $5,125 $118,063
Average 319 $99,210 $9,705 $6,144 $3,909 $118,969
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 30 $93,767 $9,633 $10,333 $2,867 $116,600
Mid Atlantic (NJ, NY, PA) 45 $108,356 $12,044 $10,089 $756 $131,244
East North Central (IL, IN, MI, OH, WI) 55 $105,345 $9,200 $6,200 $3,800 $124,545
West North Central (IA, KS, MN, MO, NE, ND, SD) 35 $96,200 $8,771 $7,514 $10,886 $123,371
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 53 $92,830 $6,434 $3,396 $6,453 $109,113
East South Central (AL, KY, MS, TN) 5 $128,000 $22,400 $0 $3,800 $154,200
West South Central (AR, LA, OK, TX) 11 $97,273 $9,182 $727 $818 $108,000
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 13 $87,385 $9,000 $2,846 $923 $100,154
Pacific Coast (AK, CA, HI, OR, WA) 41 $114,195 $11,902 $8,268 $2,146 $136,512
Canada 12 $93,167 $10,000 $1,667 $83 $104,917
Mexico      
Central and South America 2 $44,000 $0 $0 $1,500 $45,500
Eastern Europe 2 $17,000 $500 $0 $500 $18,000
Western Europe 7 $89,429 $6,286 $1,143 $3,429 $100,286
Asia 5 $62,400 $7,200 $0 $1,200 $70,800
Middle East 2 $86,000 $11,000 $0 $16,000 $113,000
Africa      
Australia/New Zealand 1 $0 $70,000 $0 $0 $70,000
Average 319 $99,210 $9,705 $6,144 $3,909 $118,969
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 3 $86,000 $4,000 $0 $0 $90,000
$1M - $3M 6 $66,167 $1,500 $2,000 $2,833 $72,500
$3M - $6M 3 $53,333 $0 $0 $1,000 $54,333
$6M - $10M 9 $79,222 $4,222 $1,889 $7,333 $92,667
$10M - $50M 13 $78,385 $3,846 $1,538 $538 $84,308
$50M - $100M 12 $85,000 $4,333 $10,500 $583 $100,417
$100M - $300M 30 $91,167 $7,767 $9,833 $7,133 $115,900
$300M - $500M 16 $96,063 $7,375 $10,563 $7,500 $121,500
$500M - $1 Billion 29 $97,379 $8,103 $862 $2,207 $108,552
>$1 Billion US dollars 173 $109,855 $12,520 $5,942 $3,272 $131,590
Average 294 $100,912 $9,908 $5,755 $3,619 $120,194
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $71,000 $0 $0 $0 $71,000
1 - 2 94 $86,255 $5,915 $7,309 $5,606 $105,085
3 - 5 63 $92,556 $7,444 $2,603 $3,476 $106,079
6 - 10 54 $107,148 $13,315 $4,019 $1,722 $126,204
11 - 15 18 $104,778 $11,111 $3,389 $2,000 $121,278
16  - 25 23 $101,696 $10,000 $2,696 $4,652 $119,043
>25 63 $117,159 $14,365 $10,825 $2,937 $145,286
Average 316 $99,373 $9,744 $5,927 $3,693 $118,737
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year 1 $55,000 $0 $0 $0 $55,000
1 - 2 6 $63,833 $2,000 $1,167 $1,167 $68,167
3 - 5 26 $80,192 $7,808 $18,846 $7,423 $114,269
6 - 10 85 $93,365 $7,894 $2,529 $3,812 $107,600
11 - 15 74 $101,419 $10,203 $3,784 $1,973 $117,378
16  - 25 80 $108,725 $11,250 $7,263 $4,063 $131,300
>25 43 $108,000 $12,279 $6,744 $3,977 $131,000
Average 315 $99,384 $9,743 $5,914 $3,702 $118,743
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 59 $95,881 $6,169 $6,593 $2,508 $111,153
1 - 2 92 $98,076 $10,261 $5,054 $2,674 $116,065
3 - 5 89 $102,315 $11,303 $6,090 $3,921 $123,629
6 - 10 45 $100,333 $10,467 $4,200 $2,778 $117,778
11 - 15 21 $96,238 $10,000 $1,571 $13,667 $121,476
16  - 25 9 $107,778 $9,333 $28,333 $1,333 $146,778
>25      
Average 315 $99,340 $9,775 $5,946 $3,705 $118,765
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0%            
< 15% 6 $115,167 $10,000 $24,333 $1,833 $151,333
15% - 25% 23 $98,174 $9,261 $5,522 $478 $113,435
26% - 50% 41 $102,146 $10,683 $9,976 $3,927 $126,732
51% - 75% 88 $104,080 $10,886 $7,307 $5,795 $128,068
> 75% 158 $95,608 $8,924 $3,468 $3,000 $111,000
Average 316 $99,373 $9,744 $5,927 $3,693 $118,737
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 163 $99,411 $9,411 $5,540 $3,767 $118,129
1 - 2 106 $95,028 $8,896 $5,406 $4,642 $113,972
3 - 5 34 $108,353 $11,765 $9,676 $1,382 $131,176
6 - 10 6 $111,333 $12,667 $4,167 $167 $128,333
> 10 4 $104,000 $17,750 $8,250 $2,750 $132,750
Average 313 $99,185 $9,661 $5,952 $3,722 $118,521
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 3 $90,667 $12,333 $1,333 $4,333 $108,667
College graduate 105 $92,467 $7,067 $3,514 $3,629 $106,676
Masters program graduate 193 $102,358 $11,052 $6,591 $3,902 $123,902
Ph.D. graduate 14 $116,143 $11,643 $16,286 $1,429 $145,500
Average 315 $99,562 $9,762 $5,946 $3,705 $118,975
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 88 $99,114 $8,398 $6,545 $4,000 $118,057
No 227 $99,736 $10,291 $5,714 $3,590 $119,330
Average 315 $99,562 $9,762 $5,946 $3,705 $118,975
Gender Count Base Bonus Dividends* Other* Total
Male 123 $101,537 $10,691 $4,089 $4,179 $120,496
Female 192 $98,297 $9,167 $7,135 $3,401 $118,000
Average 315 $99,562 $9,762 $5,946 $3,705 $118,975
Age Count Base Bonus Dividends* Other* Total
< 25 4 $62,250 $3,750 $0 $1,000 $67,000
25 - 30 28 $74,179 $6,893 $7,679 $8,286 $97,036
31 - 35 53 $90,170 $7,642 $3,245 $2,887 $103,943
36 - 45 110 $102,655 $9,327 $4,755 $1,209 $117,945
46 - 55 88 $110,341 $13,011 $7,795 $4,455 $135,602
56 - 65 32 $101,719 $9,094 $8,656 $7,906 $127,375
66+      
Average 315 $99,562 $9,762 $5,946 $3,705 $118,975