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Market Research Jobs > Salary by Job Title > Market Research Manager 

Market research manager salary - corporate side of market research

Note: The market research salary and compensation survey was conducted online from May 12 to June 9, 2015 among Quirk’s subscribers. In total we received 3,043 responses. We received 1,057 usable surveys from client-side researchers (corporate market research) and 1,496 usable surveys from provider-side researchers (market research company employees). An interval (margin of error) of 1.7 at the 95 percent confidence level was achieved. (Not all respondents answered all questions.)

For a complete survey results follow the link below:
Market research salaries by job title

Market research manager salary by:

Industry Count Base Bonus Dividends* Other* Total
Advertising/Public Relations 5 $84,400 $2,000 $0 $0 $86,400
Agriculture 1 $134,000 $29,000 $0 $0 $163,000
Automotive 3 $114,667 $12,000 $2,000 $2,000 $130,667
Banking/Financial 29 $105,862 $17,276 $1,966 $241 $125,345
Building Materials/Products 3 $109,333 $5,333 $2,000 $667 $117,333
Computer Hardware/Software 3 $142,333 $18,000 $2,667 $7,667 $170,667
Construction/Housing 1 $94,000 $14,000 $0 $0 $108,000
Consulting 4 $79,250 $12,250 $9,250 $1,000 $101,750
Consumer Goods 40 $104,525 $10,375 $4,075 $4,075 $123,050
Education 10 $82,300 $3,000 $0 $2,700 $88,000
Entertainment 6 $87,833 $3,000 $500 $833 $92,167
Food/Beverage 17 $96,294 $10,353 $2,824 $2,588 $112,059
Government 4 $97,250 $0 $0 $1,750 $99,000
Health Care/Pharmaceuticals 38 $114,553 $17,342 $6,421 $9,500 $147,816
Hospitality (hotels, restaurants, etc.) 3 $100,000 $3,333 $34,000 $333 $137,667
Insurance 22 $102,955 $12,364 $818 $409 $116,545
Manufacturing 20 $108,750 $10,800 $2,200 $900 $122,650
Media/Publishing/Information 16 $82,938 $2,375 $250 $63 $85,625
Non-Profits 13 $79,308 $1,385 $385 $231 $81,308
Retail 18 $91,389 $9,278 $3,667 $500 $104,833
Technology/IT/Web 8 $99,875 $9,625 $5,750 $2,375 $117,625
Telecommunications 6 $106,500 $9,667 $0 $5,500 $121,667
Transportation 3 $83,333 $9,000 $1,000 $0 $93,333
Travel 3 $71,333 $1,333 $0 $1,000 $73,667
Utilities/Energy 6 $99,667 $12,000 $2,500 $19,500 $133,667
Other 9 $97,556 $5,556 $1,556 $778 $105,444
Average 291 $100,230 $10,364 $3,055 $2,986 $116,636
Region in which located Count Base Bonus Dividends* Other* Total
North East (CT, MA, ME, NH, RI, VT) 26 $103,154 $11,692 $2,615 $6,308 $123,769
Mid Atlantic (NJ, NY, PA) 39 $111,821 $11,410 $2,692 $4,051 $129,974
East North Central (IL, IN, MI, OH, WI) 60 $103,583 $10,917 $3,800 $3,700 $122,000
West North Central (IA, KS, MN, MO, NE, ND, SD) 25 $93,480 $9,600 $1,240 $1,120 $105,440
South Atlantic (DC, DE, FL, GA, MD, NC, SC, VA, WV) 51 $98,176 $10,176 $4,333 $1,608 $114,294
East South Central (AL, KY, MS, TN) 8 $81,375 $3,125 $0 $750 $85,250
West South Central (AR, LA, OK, TX) 15 $102,800 $12,800 $2,067 $667 $118,333
Mountain (AZ, CO, ID, MT, NM, NV, UT, WY) 14 $85,071 $7,214 $7,500 $786 $100,571
Pacific Coast (AK, CA, HI, OR, WA) 32 $121,594 $13,688 $2,938 $1,281 $139,500
Canada 8 $79,750 $5,750 $0 $15,750 $101,250
Mexico
Central and South America 2 $69,000 $2,000 $0 $1,000 $72,000
Eastern Europe 1 $20,000 $4,000 $0 $0 $24,000
Western Europe 5 $62,600 $2,000 $0 $1,200 $65,800
Asia 4 $32,250 $6,250 $1,500 $2,000 $42,000
Middle East 1 $52,000 $8,000 $0 $5,000 $65,000
Africa
Australia/New Zealand
Average 291 $100,230 $10,364 $3,055 $2,986 $116,636
Annual revenue/sales of organization Count Base Bonus Dividends* Other* Total
< $1 Million US dollars 7 $77,429 $3,000 $857 $286 $81,571
$1M - $3M 5 $80,000 $0 $600 $400 $81,000
$3M - $6M 2 $83,000 $8,500 $15,000 $500 $107,000
$6M - $10M 6 $88,333 $2,500 $667 $667 $92,167
$10M - $50M 20 $85,200 $5,400 $800 $1,100 $92,500
$50M - $100M 9 $86,889 $2,444 $0 $667 $90,000
$100M - $300M 22 $86,682 $8,318 $1,455 $1,909 $98,364
$300M - $500M 14 $87,214 $8,857 $929 $714 $97,714
$500M - $1 Billion 31 $103,387 $10,645 $806 $5,129 $119,968
>$1 Billion US dollars 161 $108,466 $13,000 $4,435 $3,770 $129,671
Average 277 $100,794 $10,516 $3,043 $3,087 $117,440
Number of full-time equivalent market researchers on staff Count Base Bonus Dividends* Other* Total
0 1 $120,000 $0 $0 $0 $120,000
1 - 2 81 $87,877 $5,988 $2,185 $790 $96,840
3 - 5 59 $89,390 $6,864 $1,932 $712 $98,898
6 - 10 40 $108,375 $12,400 $3,450 $3,875 $128,100
11 - 15 19 $107,158 $14,842 $2,368 $316 $124,684
16  - 25 20 $107,300 $12,750 $4,400 $10,800 $135,250
>25 66 $116,773 $16,136 $4,833 $5,636 $143,379
Average 286 $100,476 $10,448 $3,080 $2,990 $116,993
Number of years of experience in marketing research Count Base Bonus Dividends* Other* Total
< 1 year
1 - 2 7 $74,857 $6,714 $571 $714 $82,857
3 - 5 20 $79,150 $3,850 $150 $700 $83,850
6 - 10 80 $94,125 $9,688 $2,813 $2,925 $109,550
11 - 15 66 $102,182 $11,227 $2,288 $4,136 $119,833
16  - 25 81 $106,321 $11,457 $5,284 $3,988 $127,049
>25 31 $116,613 $13,548 $2,161 $194 $132,516
Average 285 $100,379 $10,484 $3,081 $3,000 $116,944
Years at current job Count Base Bonus Dividends* Other* Total
< 1 year 25 $99,480 $5,520 $4,640 $2,160 $111,800
1 - 2 63 $95,873 $8,206 $3,143 $651 $107,873
3 - 5 86 $100,651 $11,523 $2,558 $4,756 $119,488
6 - 10 52 $101,865 $12,269 $2,904 $5,558 $122,596
11 - 15 25 $104,880 $11,120 $3,600 $560 $120,160
16  - 25 28 $105,250 $13,071 $3,429 $1,000 $122,750
>25 6 $93,167 $10,000 $1,167 $3,333 $107,667
Average 285 $100,379 $10,484 $3,081 $3,000 $116,944
Amount of work time spent conducting, coordinating and analyzing marketing research Count Base Bonus Dividends* Other* Total
0% 1 $108,000 $10,000 $0 $0 $118,000
< 15% 10 $90,300 $9,200 $500 $300 $100,300
15% - 25% 15 $103,933 $13,067 $3,600 $1,200 $121,800
26% - 50% 53 $97,528 $10,434 $3,887 $7,321 $119,170
51% - 75% 68 $100,132 $9,971 $3,029 $4,471 $117,603
> 75% 138 $101,884 $10,572 $2,949 $1,029 $116,435
Average 285 $100,379 $10,484 $3,081 $3,000 $116,944
Number of employees supervised Count Base Bonus Dividends* Other* Total
0 (None) 168 $103,012 $10,274 $3,482 $2,577 $119,345
1 - 2 88 $96,648 $10,193 $2,727 $3,114 $112,682
3 - 5 22 $97,409 $12,636 $2,227 $1,409 $113,682
6 - 10 7 $94,714 $9,429 $1,000 $16,714 $121,857
> 10 1 $119,000 $21,000 $0 $0 $140,000
Average 286 $100,476 $10,448 $3,080 $2,990 $116,993
Highest degree achieved Count Base Bonus Dividends* Other* Total
High-school graduate 1 $53,000 $3,000 $0 $0 $56,000
College graduate 100 $93,590 $8,780 $2,060 $670 $105,100
Masters program graduate 164 $103,829 $10,976 $3,689 $3,841 $122,335
Ph.D. graduate 17 $104,588 $13,882 $3,353 $8,706 $130,529
Average 282 $100,064 $10,344 $3,078 $2,996 $116,482
Do you hold a marketing research certification? (RIVA, Burke, PRC etc.) Count Base Bonus Dividends* Other* Total
Yes 76 $97,658 $9,908 $3,895 $3,408 $114,868
No 206 $100,951 $10,505 $2,777 $2,845 $117,078
Average 282 $100,064 $10,344 $3,078 $2,996 $116,482
Gender Count Base Bonus Dividends* Other* Total
Male 109 $99,761 $10,101 $2,193 $4,073 $116,128
Female 173 $100,254 $10,497 $3,636 $2,318 $116,705
Average 282 $100,064 $10,344 $3,078 $2,996 $116,482
Age Count Base Bonus Dividends* Other* Total
< 25 1 $56,000 $0 $0 $0 $56,000
25 - 30 25 $80,520 $3,720 $3,720 $1,240 $89,200
31 - 35 46 $86,717 $7,891 $1,174 $1,283 $97,065
36 - 45 104 $100,981 $11,644 $4,154 $5,087 $121,865
46 - 55 82 $109,963 $11,939 $3,159 $2,390 $127,451
56 - 65 24 $110,042 $11,292 $1,250 $1,250 $123,833
66+
Average 282 $100,064 $10,344 $3,078 $2,996 $116,482

*Bonus was defined as bonus or comission for 2014 in US dollars.

*Dividends was defined as compensation in the form of dividends, stock options or profit sharing in US dollars for 2014.

*Other was defined as annual value of other compensation (company car, health club membership, mobile phone etc.) in US dollars.